Social Media Content Designer

Generac • Waukesha, WI

5d

About The Position

The Social Media Content Designer will see social media as their canvas. This role will be responsible for translating complex ideas, business priorities and brand stories into static and motion content built specifically for the social ecosystem. The person in this role should be well-versed in what content social channel algorithms prioritize, as they’ll be designing the assets that make Generac’s social presence look and feel unmistakably ours. This role needs to understand how people consume content on social platforms and how to create assets that earn attention, whether that's a static graphic, a short-form video or a motion piece built for a specific platform. These assets will keep our editorial planned up to two months in advance but will also help us pivot when a trend or message needs a quick turn. This role is embedded in our social team, and we speak to both B2C and B2B audiences, and the content will reflect both. You’ll own the creative direction alongside the social team’s editorial direction, working in conjunction with the team and bringing suggestions/ideas when you spot a trend or format that we should adapt for our brand.

Requirements

• Bachelor’s degree in graphic design or related field, or equivalent experience
• 4-6 years’ experience designing content specifically for social media
• A portfolio that highlights previous brand work
• Advanced knowledge of social media platforms, audience behaviors, content formats and algorithm-driven best practices across Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook and emerging channels.
• Proficiency with social-first creative tools including Canva, CapCut, Instagram Edits and Adobe Creative Suite, with the ability to create content at the speed and style required by modern social platforms.
• Strong visual storytelling skills with the ability to translate complex business topics, products and brand messages into simple, engaging and memorable content.
• Experience creating platform-native static, motion and short-form video content designed specifically for social media consumption and engagement.
• Ability to identify emerging trends, cultural moments and content formats and adapt them appropriately for brand use while maintaining brand consistency.
• Knowledge of design principles including layout, typography, visual hierarchy, animation and motion design for digital environments.
• Experience leveraging AI-enabled tools and workflows to accelerate content creation, concept development, editing and production while maintaining strong creative judgment and quality standards.
• Strong organizational and project management skills with the ability to manage multiple projects, competing priorities and tight deadlines in a fast-paced environment.
• Ability to receive detailed creative direction, incorporate feedback efficiently and deliver high-quality work through multiple rounds of revision.
• Strong communication and collaboration skills with the ability to build relationships, explain creative rationale and partner effectively across social, marketing and business teams

Nice To Haves

• Knowledge of creative testing methodologies and the ability to use performance insights to inform future content development and optimization.
• Experience with photography, video capture and on-location content production.
• Experience creating motion graphics, animation or other advanced video executions for social media channels.

Responsibilities

• Create and edit social media assets across formats including static graphics, motion, short-form video and other platform-native creative executions
• Own creative direction for social media within our brand style, while mentoring other team members on great social design and editing
• Transform complex topics, ideas and messages into simple, compelling visual "sound bites" that audiences can quickly understand and engage with
• Develop creative concepts designed for social behavior, not adapted from traditional marketing materials
• Own the social media visual tone and direction, evolved from our corporate brand, understanding that a strong social presence is built from a recognizable look and feel, not just strict templates
• Partner closely with social, marketing and business teams to turn ideas into high-quality creative quickly
• Build repeatable workflows that allow us to test, learn and create content efficiently
• Organize and manage a high volume of creative projects while maintaining quality and consistency
• Use AI to make creative workflows faster, smarter and more efficient and thoughtfully create content
• Use AI-enabled tools and techniques to speed up editing and production workflows
• Use AI-enabled tools and techniques to prototype and explore creative concepts
• Use AI-enabled tools and techniques to streamline repetitive design tasks
• Use AI-enabled tools and techniques to improve efficiency while maintaining creative quality
• Use AI-enabled tools and techniques to find new ways to help a small team create more impactful content

Benefits

• We believe power is a promise - a shared commitment to be there for others when it matters most. For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree