Social Media Content Creator

Pro Athlete, Inc. • Kansas City, MO

8h • Hybrid

About The Position

Are you passionate about building engaged online communities and leveraging social media to build a brand? We’re looking for a dynamic social media content creator to join our team and take charge of fostering meaningful connections between our brands and our fans. If you live and breathe social trends, excel in analyzing performance metrics, and are excited about creating and editing impactful content, we want to hear from you!
If you thrive in a fast-paced, team-oriented environment, create quick and fast short-form content, and have a deep love for sports, this might just be your dream job.
Who we are:
We are Pro Athlete, Inc. We are an eCommerce company that specializes in creating a World Class customer and employee experience and we happen to sell sporting goods and apparel through various online platforms such as JustBats, JustGloves, and JustPaddles. We have a Major League caliber culture, we have a passion for what we do, and we love to have fun. No, really, we LOVE TO HAVE FUN!
Alignment with our Core Values is a must! Please do not apply if you don’t believe in our Core Values or don’t plan on living them out to their fullest. We receive a lot of applicants, so do your best to separate yourself from the rest. Do something to “wow” us and get us excited about the potential of you joining our team!
How We Play the Game:
We live out our Core Values
We have genuine curiosity
We make every detail matter
We have each other’s backs
We take the high road
We are operationally predictable with no surprises
We stay connected
We hold each other accountable
We put our pride aside
We create a drama-free work zone
We never get complacent
Brand Voice for Pro Athlete, Inc.
As the parent company of JustBats, JustGloves, and JustPaddles, Pro Athlete, Inc. represents more than just our individual brands—we embody a culture of passion, innovation, and excellence in the sports e-commerce industry. In this role, you’ll play a critical role in defining and amplifying the voice of Pro Athlete, Inc. as well as its separate, individual brands, and you’ll collaborate with stakeholders across all departments to ensure consistency while tailoring our message to resonate with diverse audiences—from loyal customers to potential employees and partners.
All Jobs at Pro Athlete Require:
Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives.
Self-driven work ethic. You must be a resourceful self-starter who loves taking initiative, and seeing things through to completion.
Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.
If we’ve just described your dream job, we invite you to browse through our company website to learn more about us. We think you’ll like what you see.
E-Verify:
This organization participates in E-Verify to confirm employment eligibility. For more information, please view the information below by copying and pasting the URL into your browser or contact [email protected].
https://www.e-verify.gov/employees/e-verify-overview
Pro Athlete is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran, or any other applicable protected classes. Pro Athlete prohibits discrimination and harassment of any kind and is committed to the principle of equal employment opportunity for all.

Requirements

• Past experience in social media, marketing, and video editing is a MUST. Whether you learned in school or in the field, the key is that you live and breathe content.
• Proficient in industry-standard editing software (Adobe, Canva, DaVinci Resolve, CapCut, Final Cut Pro)
• Exceptional written communication skills and a knack for concise, impactful messaging.
• Strong decision-making skills and the ability to operate autonomously.
• Experience with social media analytics tools and interpreting performance data.
• Deep understanding of parasocial relationships and online community-building principles.
• Willingness to be on-camera when needed and represent the brand authentically.
• Portfolio demonstrating quick-turnaround video projects and short-form content
• Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives.
• Self-driven work ethic. You must be a resourceful self-starter who loves taking initiative, and seeing things through to completion.
• Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.

Nice To Haves

• Experience with baseball, softball, or pickleball is preferred but not required
• Experience working with and recruiting other content creators is preferred but not required.

Responsibilities

• Content Strategy & Video Execution:
• Develop and maintain a strategic content calendar for all social platforms, aligned with a 12-month marketing plan.
• Own the creative strategy, ensuring content is trend-forward, platform-optimized, and resonates with our target audience.
• Create and manage TikTok, Instagram Reels, and YouTube Shorts content focused on growing our sports audience
• Quickly communicate, produce, and edit trending short-form content for baseball, softball, and pickleball, ensuring same-day publication
• Edit and produce monthly podcast episodes, including audio cleanup, segment arrangement, and final production
• Community Management & Engagement:
• Foster a strong sense of community by actively engaging with followers, responding to inquiries, and managing conversations.
• Build and nurture parasocial relationships with followers, acting as the face of our brands on camera
• Assist with community insight tracking, ensuring that cross-functional stakeholders are aware of applicable insights
• Actively listen to our community, surfacing insights, trends, and customer feedback to improve our social strategies and products.
• Analytics & Reporting:
• Monitor, analyze, and report on key social media metrics, including audience growth, engagement, and revenue
• Translate data insights into actionable recommendations for future content strategies.
• Trend Monitoring:
• Stay ahead of social media trends, identifying and leveraging emerging opportunities to enhance brand visibility and relevance.
• Paid Social Support & Partnership Activation:
• Assist in executing paid social media campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest.
• Collaborate with influencers and UGC creators to develop creative assets.
• Assist with reporting analysis and campaign optimization
• Stay up to date on paid social trends, algorithm changes, and best practices to help grow brand visibility.
• Develop and execute affiliate marketing initiatives, activating influencers and building partnerships that align with brand goals.
• Performance Goals:
• Set clear performance benchmarks for social channels, balancing budget requirements with follower and engagement growth objectives.
• Collaboration:
• Partner with internal teams and external agencies to align paid and organic campaigns, optimizing synergies for maximum impact.
• Serve as a subject matter expert, providing leadership with informed recommendations on message priorities and channel strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees