Social Media Content Creator

Blue Cross Blue Shield of Michigan • Detroit, MI

3d

About The Position

Responsible to write, edit and proofread content for a variety of internal and/or external communications.
Write clear and compelling content while maintaining a consistent brand voice.
Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
Research and produce communications content that is informational, educational and drives engagement.
Develop and deliver presentations to internal team members and leadership.
Research targeted audiences and suggest communication channels.
Support special projects as assigned.
Generate ideas to improve communication processes and delivery methods.
Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.
Department Summary:
Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives.
Maintain a visual‑focused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels.
Write concise, on‑brand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools.
Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines.
Apply Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop high‑quality visual content, adhering to brand standards and accessibility best practices.
Explore and integrate artificial‑intelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency.
Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans.
Monitor performance of visual content (impressions, engagement, click‑through rates) and provide insights for iterative design improvements.

Requirements

• Bachelor's degree in English, Journalism, Communications or related field is required.
• Three (3) years of professional communications experience is required.
• Advanced copywriting, editing and written communication skills.
• Intermediate oral communication skills.
• Advanced Microsoft Word and intermediate PowerPoint skills.
• Intermediate knowledge of multimedia technologies.
• Ability to manage multiple priorities concurrently while meeting deadlines.
• Ability to work independently and in a team environment.
• Ability to establish and maintain positive relationships within the organization and community.
• Expert‑level proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) or comparable design tools.
• Demonstrated ability to create on‑brand visual assets for a variety of digital formats and sizes
• Familiarity with AI‑driven creative tools (e.g., generative image models, copy‑to‑image platforms) and best practices for ethical use.
• Strong eye for design, layout, typography, and color theory, with an emphasis on accessibility standards.

Nice To Haves

• Previous experience working in the healthcare industry is preferred.

Responsibilities

• Write, edit and proofread content for a variety of internal and/or external communications.
• Write clear and compelling content while maintaining a consistent brand voice.
• Proofread internal and external communications content for clarity, tone, style and grammar
• Research and produce communications content that is informational, educational and drives engagement.
• Develop and deliver presentations to internal team members and leadership.
• Research targeted audiences and suggest communication channels.
• Support special projects as assigned.
• Generate ideas to improve communication processes and delivery methods.
• Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.
• Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives.
• Maintain a visual‑focused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels.
• Write concise, on‑brand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools.
• Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines.
• Apply Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop high‑quality visual content, adhering to brand standards and accessibility best practices.
• Explore and integrate artificial‑intelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency.
• Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans.
• Monitor performance of visual content (impressions, engagement, click‑through rates) and provide insights for iterative design improvements.
• Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth.
• Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries.
• Provide insights on social media community feedback and online reviews.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees