Social Media Content Creator (Contractor)

Nanit • New York, NY

4d • Remote

About The Position

We’re looking for a talented, social-savvy parent Content Creator to team up with Nanit’s Social Media team. You’ll pitch fresh, relatable ideas and craft high-quality videos that capture the real, unfiltered moments of modern parenthood. Your content will help us connect authentically with parents across platforms by highlighting how life — and parenting — truly looks different with Nanit.
You’ll receive creative briefs and guidance but also have plenty of freedom to bring your own unique ideas to the table. Follower count? Not a factor. We want gifted storytellers, not influencers.
This is a paid freelance role as an independent contractor (not an employee of Nanit). Nanit will retain full rights to all content produced.

Requirements

• At least 1 year of social media experience (professional or personal), including:
• Concepting and storyboarding video content
• Filming and editing short-form videos (Reels, TikToks, etc.)
• Proficiency with social editing apps like CapCut, TikTok, or similar
• A sharp understanding of trends, memes, and online parenting culture
• Comfortable appearing on camera and/or capturing family life authentically
• Skilled at maintaining brand voice, tone, and visual consistency
• Strong knowledge of video-first social best practices (hooks, CTAs, captions, etc.)
• Passion for parenting, tech, or lifestyle content

Responsibilities

• Produce 4–5 original, high-quality videos per month for Nanit’s social channels (Instagram Reels, TikTok, YouTube Shorts).
• Join monthly virtual meetings with the Nanit social team to brainstorm, align on upcoming content/campaigns and share ideas.
• Execute creative briefs focused on key themes, product highlights, and storytelling angles.
• Regularly pitch fresh video concepts inspired by social listening, parenting trends, humor, and your own parenting journey — from baby sleep realities and baby milestones to toddler chaos and the evolving parent identity.
• Capture content that embodies the Nanit voice: smart, supportive, and genuine — showcasing the joys of parenting.
• Seamlessly weave Nanit products into stories when relevant, without hard-selling — just honest, relatable storytelling.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees