Social Media Content Creator

Lemon Seed Marketing • Lufkin, TX

9d • $38,000 - $42,000 • Remote

About The Position

We are looking for a talented Social Media Content Creator to create and maintain a strong online presence for our many clients. Your role is to implement online marketing strategies through social media accounts. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you. As a Social Media Content Creator, you will develop original content and suggest creative ways to attract more customers and promote our clients' brand. Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Requirements

• Work experience as a Social media manager, content creator, and/or coordinator preferred
• Ability to deliver creative content (text, image, and video)
• Excellent communication skills, copywriting, analytical, teamwork, and multitasking skills
• Knowledge of multiple social media platforms
• Knowledge of SEO, keyword research, and Google Analytics
• Ability to grasp future trends in digital technologies and act proactively
• Knowledge in HVAC, Plumbing, Electrical, and/or Sewer required for Tier 3
• BS in Marketing, Communications, or other related subjects is required for Tier 2 and 3

Responsibilities

• Research audience preferences and discover current trends
• Create engaging text, image, and video content
• Design posts to sustain readers’ curiosity and create buzz around client products
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness
• Train clients to use social media software in a cohesive and beneficial way to approve monthly post links
• Facilitate online conversations with customers and respond to queries
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Suggest new ways to attract prospective customers, like promotions and competitions
• Oversee day-to-day management of campaigns and ensure brand consistency
• Collaborate and work closely with your Account Manager to create content and make sure the client approves all content efficiently
• Communicate with your Graphic Designer to have graphics created
• Researches and educates self in the location of each client for effective monthly content and social media job postings
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and Cloud Campaign analytics
• Create and implement the monthly calendar, which includes monthly sales objectives, holidays, giveaways, tips, etc.
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures, and ‘About’ information)
• Suggest and implement new features to develop client brand awareness, like promotions and competitions
• Meets with clients one-on-one occasionally to discuss social media strategy, needs, and plans.
• Participates in the Meet the Team new client calls
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Creates engaging content
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level