Social Media Content Creator (Short-Form)

La Sierra University • Riverside, CA

14d • Onsite

About The Position

La Sierra University is seeking creative, trend-savvy student content creators to produce engaging short-form vertical videos for TikTok, Instagram Reels, YouTube Shorts, and Snapchat. This role is focused exclusively on creating fast-paced, high-performing vertical content that captures authentic campus life, showcases current students, highlights our faculty and professors, and implements current educational trends on social media. Content Creators will film, edit, and publish videos designed to increase visibility, engagement, and student interest in the University.

Requirements

• Current La Sierra University student.
• Strong interest in social media, content creation, or digital marketing.
• Experience filming and editing vertical video on a smartphone or camera.
• Familiarity with TikTok, Instagram Reels, and YouTube Shorts.
• Ability to work independently and meet deadlines.

Nice To Haves

• Experience with editing tools (CapCut, Adobe Premiere, Final Cut, Instagram Edits etc.).
• Strong understanding of hooks, pacing, and short-form storytelling.
• Comfortable directing peers or appearing on camera.

Responsibilities

• Film, edit, and publish vertical video content (9:16 format only).
• Create content that will be posted on: TikTok, Instagram Reels, YouTube Shorts, Snapchat.
• Ensure videos are optimized for mobile viewing and platform best practices.
• Monitor daily trends, viral formats, and audio across social media platforms.
• Quickly adapt emerging trends into campus-relevant content.
• Test new formats, hooks, and storytelling styles weekly.
• Identify and recruit students to appear in your content.
• Coordinate simple, fast-moving shoots on campus, students, classes, and events.
• Highlight a diverse range of student experiences, programs, and personalities.
• You will be assigned a content segment by the social media manager. You will be responsible for batch filming segments (planning, scheduling, filming), then editing those videos later: Athletics, Student Life, Academics, Business, Biology, Education, Theology, Music / Arts / Design / Film + TV, Comedy / Trends / Memes, Spiritual Life & Faith, Admissions.
• Capture real-time content at campus events, athletic events, and vespers.
• Film candid moments, reactions, and behind-the-scenes footage.
• Work with the marketing team to align on content themes, priorities, and video edits.
• Participate in weekly content training and reviews.
• Iterate quickly based on performance data and feedback.
• All content must be delivered in vertical format (9:16), error-free, and ready for publishing.

Benefits

• Flexible scheduling around classes
• Training will be provided
• High Impact Storytelling : Master the art of capturing audience attention within the first three seconds across TikTok, Reels, and Shorts. Learn to distill campus life into punchy, concise narratives that resonate with target audiences.
• Trend Engineering : Learn to identify, analyze, and strategically leverage trends and audio tracks for institutional branding.
• Post Production & Output Efficiency : Become highly proficient in both mobile-first and desktop editing suites, mastering fast pacing, dynamic text, and native platform effects. Manage a high-volume content calendar to shoot, edit, and publish quality assets on deadlines.
• Data Driven Decisions : Gain experience with platform analytics and tracking metrics to instantly gauge success. Learn to pivot creative strategies based on algorithmic and viewer feedback.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed