Social Media Content Creator & Community Manager

kate spade new york • New York, NY

9d • $85,000 - $104,250 • Hybrid

About The Position

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Job Title: Social Media Content Creator & Community Manager Primary Purpose: We are looking for a social media expert to join the Kate Spade New York communications team who loves fashion, data and creating content. The core areas of focus for this role are as follows: Social Media Strategy & Content Creation - The Social Media Manager will focus on strategizing, planning and creating content for Kate Spade New York's social channels prioritizing TikTok, Instagram, Youtube, and Pinterest. Must also be very proficient in Facebook, Snapchat and Twitter, ensuring that the brand values and voice pull through in content and storytelling across all platforms. Community Management - The Social Media Manager will grow Kate Spade New York community through the creation and execution of compelling content and engagement around marketing messages that align with company-wide initiatives.

Requirements

• Must be consumer-obsessed and have a passion for building community
• Must be creative and be able to demonstrate content creation skills and develop thumb-stopping and needle moving social content
• Agility is key for being successful in this role as the consumer is constantly demanding new things, trends are always changing and the business needs keep evolving over time
• Must have a deep understanding of social media analytics and understand how to use social data and insights to drive the greater social strategy and impact the business in the short and long term
• Must have your finger on the pulse of all trends in the social space that are relevant to the brand and Gen Z consumers
• Bachelor's Degree preferred
• 7-9 years of relevant working experience

Responsibilities

• Plan, curate, and schedule daily posts across all platforms with a focus on Instagram and TikTok
• Manage day-to-day social listening across social platforms including engaging daily with the ksny online community in a meaningful way - seeking out conversations outside of the ksny owned platforms to tap into culture and be perceived as relevant by Gen Z
• Create weekly and monthly editorial content calendars working in advance to align with main marketing messages and storytelling initiatives
• Collaborate with the PR, Influencer Marketing teams and greater marketing team on branding initiatives, establish and execute strategic social strategies and campaigns for new launches, events, and brand partnerships
• Stay ahead of key industry trends, competitive insights and emerging social and digital platforms and best practices. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations
• Work with the Senior Director to manage and track the social media budget for agency fees, and publishing and analytics tools
• Must possess compelling content creation abilities and video editing skills to produce social content for the following platforms, with emphasis on video content: IG stories, IG Reels, TikToks, Pins etc.
• Align with creative to facilitate social-specific asset requests through collaboration with the ksny internal team, content creators, and influencers
• Conceptualize and lead the implementation of compelling content and programs across various social platforms that engages and communicates effectively with our audiences
• Own weekly, monthly, and ad hoc social reporting in partnership with our listening platform partner
• Utilize information in future marketing decisions, allowing data to influence planning
• Analyze effective benchmarks for measuring performance and impact of social media efforts in order to determine campaign effectiveness through relevant monitoring tools

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees