Social Media & Community Specialist

MINISO USA • West Covina, CA

1d • $25 - $27

About The Position

The Social Media & Community Specialist will support the growth and engagement of MINISO USA’s social media channels and online communities. This role is responsible for executing content, managing day-to-day platform operations, and fostering meaningful connections with our audience through culturally relevant, trend-driven storytelling. Key functions include managing social media content creation, scheduling, publishing, and performance reporting, as well as supporting content development through pre-production planning. The specialist will create and curate engaging, platform-native content, ensuring brand consistency and optimization for each platform. Cross-functional collaboration with internal teams, partners, and agencies is essential for content calendar management and executing social campaigns like giveaways. Additionally, the role involves active community management, monitoring and engaging with comments and messages to build relationships, participating in social conversations to boost brand visibility, and supporting the planning and execution of community events.

Requirements

• Strong understanding of social platforms, including Instagram, TikTok, Meta (Facebook), X, and LinkedIn
• Comfortable both on camera and behind the camera
• Strong copywriting skills with the ability to concept engaging, campaign-driven content
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office (Word, PowerPoint, Outlook)
• Intermediate to advanced Excel skills for tracking performance metrics and reporting
• Hands-on experience with social media management tools (e.g., Sprout Social, Meltwater, or similar)
• Experience with mobile video editing tools (e.g., CapCut, Premiere Rush) and design tools (e.g., Canva, Adobe Creative Suite)
• Deep understanding of internet culture, trends, and social-first storytelling
• Flexible schedule with availability for evenings, weekends, and travel as needed for events and activations
• Ability to work in a fast-paced environment and adapt to changing business needs
• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in social media, content creation, community management, or related fields

Nice To Haves

• Experience managing social media for a brand or organization is preferred

Responsibilities

• Manage day-to-day operations of MINISO USA’s social media channels, including content creation, scheduling, publishing, and performance reporting
• Support content development through storyboards, shot lists, and pre-production planning for both social-first and website content
• Create and curate engaging, platform-native content across channels, including copy, photos, short-form video, and GIFs
• Ensure all content is on-brand, consistent in tone and quality, and optimized for each platform
• Collaborate cross-functionally with internal teams, partners, and agencies to build and maintain content calendars
• Execute social campaigns, including giveaways and community-driven activations, ensuring compliance and seamless delivery
• Monitor and engage with comments, messages, and mentions across platforms to build strong relationships with customers, fans, and creators
• Proactively participate in social conversations, trends, and cultural moments to increase brand relevance and visibility
• Support the planning and execution of community events, from intimate activations to large-scale brand moments

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees