Social Media Associate
About The Position
Public Citizen’s Communications Office is seeking a social media associate to join a creative, energetic and fast-paced team at a critical political moment where authoritarianism is on the rise and the assault on our democracy is unprecedented. The social media associate will be a quick and creative thinker and a strong and detail-oriented online writer, someone who is the first to know about the latest social media trends, platforms and technology. The social media associate can produce clever and eye-catching graphics and videos on deadline and understands how to leverage analytics to optimize digital strategy and hit key metrics.
Requirements
- At least three years of experience in digital communications or digital organizing.
- A proven track record of creating high-performing social media content, preferably in an advocacy, policy or political context.
- Prior experience working with analytics desired.
- Experience in progressive political communications desired.
Responsibilities
- Generate, curate, and publish daily content on organization’s social media platforms that align with Public Citizen’s digital goals and build the organization’s brand.
- Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content.
- Work closely with Public Citizen’s digital team to implement social media strategies that hit target metrics and make demonstrable impact.
- Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
- Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the social media landscape.
- Fulfill social media requests from departments and teams.
- Perform research on benchmark trends and audience demographics and preferences.
- Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for social media campaigns.
- Co-manage Public Citizen’s social media calendar with the digital team.
- Coordinate trainings with departments within Public Citizen on best practices for social media.
- Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand.
- Manage content production on Public Citizen’s Substack page.
- Review and edit content from staffers’ personal accounts as needed.
- Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed.
- Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content.
- Represents organization through dynamic video content on Tiktok and Instagram.
- Other duties as assigned.
Benefits
- Great medical and dental coverage, including full coverage for children
- Three weeks paid vacation for new employees, plus five personal days
- 401K plan with a 5% contribution from PC after one year of employment
- 12 weeks of paid parental leave after one year of employment
- Sabbatical after 10 years of employment
- Student loan reimbursement program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
