Social Media Art Director (Hybrid from NY or WI)

Lands' End•Dodgeville, WI

1d•Hybrid

About The Position

We’re looking for a Social Media Art Director to lead the creative vision across our social platforms. This role blends concept-driven thinking with hands-on design, ensuring our social content is visually compelling, culturally relevant, and unmistakably on-brand. You’ll collaborate closely with social strategy, marketing, and creative partners to tell stories that connect, engage, and inspire.

Requirements

5+ years of experience in art direction, graphic design, or visual creative—preferably with a strong focus on social media
A standout portfolio showcasing social-first concepts and execution
Deep understanding of platform-specific best practices and performance-driven creative
Strong typography, layout, color, and visual storytelling skills
Experience working with photography, video, motion, and mixed media
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and/or comparable tools
Collaborative mindset with the ability to take feedback, iterate quickly, and lead creatively
Experience with lifestyle, fashion, or consumer brands
Familiarity with creator/influencer content and UGC
Motion graphics or video editing expertise

Responsibilities

Own and evolve the visual creative direction for all social media content across platforms (Instagram, TikTok, Facebook, Pinterest, emerging channels)
Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative
Concept, design, and oversee the execution of static, animated, and short-form video content
Partner with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns
Ensure all social assets reflect Lands' End brand guidelines while pushing creative boundaries
Stay ahead of social, design, and cultural trends, bringing fresh ideas to the table
Provide art direction and feedback to designers, freelancers, creators, and content partners
Manage multiple projects on tight timelines without sacrificing quality