Social Media and Marketing Specialist

University of Georgia•Athens, GA

66d

About The Position

The Social Media and Marketing Specialist will lead efforts to plan, create, and manage all digital and print marketing content; coordinate multi-platform social media campaigns; and collaborate with program staff and community partners to ensure consistent and effective messaging aligned with the project's mission and brand. This position involves strong writing and visual communication skills, the ability to analyze engagement data and adjust strategies accordingly, and a collaborative spirit to ensure high visibility and strong participation in program workshops and services statewide.

Requirements

Bachelor's degree in a related field or equivalent
Strong interpersonal, communication, and storytelling skills.
Excellent verbal and written communication and presentation skills.
Demonstrated ability to plan, design, and implement marketing and social media campaigns.
Proficiency in social media management tools and analytics (e.g., Meta Business Suite or similar).
Proficiency in web content management systems and basic HTML or CMS editing.
Graphic design and video editing skills using software such as Canva, Adobe Creative Cloud, or equivalent.
Strong writing, proofing, and editing skills with attention to accuracy and tone.
Experience using digital marketing platforms and tracking software.
Excellent organizational, time management, and problem-solving abilities.
Demonstrated professionalism, initiative, and follow-through.
Ability to work both independently and collaboratively within a team.
Ability to assign tasks and monitor progress to ensure adherence with project needs and deadlines.
Strong organizational and time management skills, with attention to detail and deadlines.
Ability to complete and process administrative and quality assurance paperwork and prepare progress reports.

Nice To Haves

Master's degree in Communication, Business, Digital Media, Marketing, Public Relations, or two years of relevant experience in a related field preferred.

Responsibilities

Develop and implement a comprehensive social media strategy across multiple platforms (e.g., Facebook, Instagram, X/Twitter, YouTube, LinkedIn) to recruit and engage couples statewide.
Create, schedule, and manage dynamic content (posts, graphics, videos, reels, stories) that aligns with ECG's mission, values, and messaging.
Collaborate with the program team to coordinate paid and organic social media campaigns and manage digital advertising budgets in alignment with recruitment goals.
Ensure all communications adhere to UGA and project branding, accessibility, and confidentiality guidelines.
Monitor social media engagement, respond to comments and messages, and foster a positive, professional, inclusive and relationship-oriented online presence.
Produce high-quality digital and print marketing materials - including flyers, infographics, short videos, newsletters, and promotional campaigns - to increase awareness and participation in ECG.
Collaborate with project staff, community partners, and participants to feature success stories, event highlights, and couple testimonials that reflect the program's reach and impact.
Coordinate updates to the program website, ensuring content is current, engaging, and user-friendly.
Maintain and organize digital assets, templates, and brand resources to ensure consistent messaging and visual identity across all materials.
Supervise and mentor student interns contributing to content creation, design, and social media activities.
Develop and execute multi-channel marketing strategies-including social media, email campaigns, community newsletters, and local partnerships-to reach couples through trusted networks.
Collaborate with community organizations and program staff to plan and implement coordinated recruitment and outreach efforts statewide.
Support partner-led outreach activities by providing promotional materials, branded templates, and messaging guidance to ensure consistency and impact.
Attend community events and partner meetings to promote ECG and enhance visibility.
Maintain organized documentation of marketing activities, content calendars, and outreach collaborations.
Stay informed on social media and digital marketing trends, best practices, and innovative outreach strategies to strengthen ECG's visibility and engagement across Georgia.
Collect, analyze, and interpret social media performance metrics and metadata to assess campaign reach, engagement, and effectiveness.
Prepare regular analytics summaries and dashboards highlighting key performance indicators (KPIs) and outcomes.
Use analytics insights to refine strategies, inform decisions about content timing, tone, and audience targeting, and contribute to continuous quality improvement (CQI) processes.
Support evaluation efforts by documenting marketing and outreach metrics and contributing to progress reports summarizing marketing outcomes and engagement trends.