Social Media and Marketing Manager

Northstar Travel Media LLC•New York, NY

3d•$80,000 - $85,000•Hybrid

About The Position

Northstar Travel Group is seeking a creative, strategic, and collaborative Social Media & Marketing Manager to lead social media strategy, paid and organic campaign execution, and community management across all Retail Group brand and event channels. This role will serve as the subject matter expert for both organic content and paid social media, partnering closely with event marketing and Retail Group marketing teams to build brand awareness, drive audience engagement, generate leads, and increase event registrations. The manager will oversee paid social budgets, performance analytics, and ROI reporting, and play a key role in the Social Ambassador Program, managing influencer and creator recruitment, contracting, campaign execution, and payments in collaboration with the Marketing Director. Additionally, the role will support event and brand marketing initiatives through integrated omni-channel campaigns, onsite activations, and client marketing programs, ensuring a consistent and impactful brand experience across all touchpoints. This role offers a hybrid work model, splitting time between the Rutherford, New Jersey or New York City office (2 days) and working remote (3 days).

Requirements

4-5 years of experience managing social media for a brand, business, agency, or media company, including hands-on execution of paid social campaigns
Demonstrated expertise in developing and executing both organic social media strategies and paid social campaigns
Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
Proficiency in audience targeting, campaign optimization, social media analytics, and ROI/ROAS reporting
Experience managing paid media budgets, external vendors, influencers, or creator partnerships
Strong understanding of social media platforms, trends, and best practices
Proficiency with Microsoft Office, Google Workspace, and social media management tools
Strong graphic design and visual storytelling skills
Exceptional writing, editing, proofreading, grammar, and communication skills
Creative, strategic, and data-driven mindset with strong attention to detail
Superior project management skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
Excellent interpersonal, collaboration, and client service skills

Nice To Haves

Experience in the travel, hospitality, events, or media industry
Experience with Sprout Social
Experience managing influencer, ambassador, or creator marketing programs
Knowledge of social media advertising attribution and performance measurement

Responsibilities

Lead the development and execution of social media strategy across organic and paid channels
Plan, execute, and optimize paid social campaigns across Meta, LinkedIn, and TikTok, including audience targeting, budget allocation, and bid strategy
Create, curate, and execute organic posts across Instagram, X, LinkedIn, TikTok, and Facebook
Monitor social channels for trends, conversations, and brand mentions; engage with followers and build community. Answer DMs, inMail and Facebook messages on brand and event channels
Plan, recruit for, and manage communications for Social Ambassador Programs, working with the Marketing Director
Attend events and Social Ambassador FAMs onsite to manage social posting and liaise with clients
Track and report ROI and ROAS across paid and organic campaigns; adjust strategy based on performance
Schedule and publish posts using social media management tools
Manage procurement, contracting, and payment for Social Creators
Create social media strategy and materials for FAM participants, including paid amplification for clients following FAMs
Collect materials from and communicate directly with clients to execute sponsored social programs
Stay current on platform trends and best practices; recommend platform fit against brand goals
Build and manage private Facebook groups for event attendees to create engagement, gather success stories, and answer questions
Create materials and use software to help attendees, speakers and exhibitors promote attendance at events