Social Media and Content Coordinator

Lee Valley Tools • Ottawa, ON

26d • Onsite

About The Position

At Lee Valley, we believe that woodworking, gardening, and creating by hand are more than hobbies - they are meaningful pursuits that connect people to craftsmanship, learning, and community. The Social Media & Content Coordinator plays an important role in bringing that connection to life across our digital channels. This role is responsible for developing, executing, and optimizing social media and content strategies that reflect Lee Valley’s trusted brand, unique voice, and long-standing commitment to quality and customer experience. Working closely with Brand, Content, PR, and Product teams, you will help shape how we engage with our customers - sharing stories, showcasing products, and fostering a loyal and growing community. You will balance thoughtful long-term planning with agile, day-to-day content decisions, ensuring our presence remains relevant, engaging, and true to who we are.

Requirements

• 3+ years of professional experience in social media content creation or marketing (non-internship).
• Proven experience developing and executing social media campaigns that grow audiences and drive engagement.
• Strong understanding of major social platforms and their evolving best practices.
• Excellent copywriting and storytelling skills, with the ability to adapt tone across platforms.
• Experience with social media analytics and reporting tools.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• A collaborative team player who builds strong relationships across functions.
• Degree or diploma in Marketing, Communications, or a related field, or equivalent experience.

Responsibilities

• Develop and execute social media strategies across key platforms including Facebook, Instagram, Pinterest, YouTube, TikTok, and emerging channels.
• Plan and maintain editorial calendars aligned with seasonal campaigns, product launches, and business priorities.
• Create, shoot, and edit engaging visual content for posts, Reels, Shorts, and stories.
• Collaborate with creative team to craft compelling, platform-specific copy that engages our audience.
• Support community engagement by actively engaging with customers, responding to comments and inquiries, and fostering meaningful conversations.
• Identify opportunities to deepen customer relationships and build brand affinity through authentic engagement.
• Support influencer collaborations and partnerships in alignment with campaign objectives and brand values.
• Monitor, analyze, and report on social media performance, providing insights and recommendations to continuously improve engagement and reach.
• Establish and manage an experimentation roadmap—testing new content formats, messaging approaches, and platform features.
• Stay current with platform trends, tools, and best practices, ensuring Lee Valley remains relevant and innovative.
• Work closely with Marketing, PR, Ecommerce, and Retail teams to ensure alignment across campaigns, promotions, and in-store experiences.
• Support the development and implementation of social media protocols and reputation management practices.
• Support organic SEO efforts by optimizing content, tags, keywords, titles, and descriptions across social media platforms.
• Ensure social content aligns with broader digital marketing and ecommerce strategies.

Benefits

• Comprehensive health and dental benefits
• Matching group retirement savings plan
• Paid vacation
• Paid sick leave
• Generous Lee Valley employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree