Social Media Amplifier for Children of the Gospel Choir

Washington Performing Arts Society•Washington, DC

7d•Onsite

About The Position

Washington Performing Arts seeks an experienced and collaborative social media professional to further develop content for Children of the Gospel Choir (COTG) social media handles, supporting efforts to enhance awareness of the choir, increase choir membership (ages 9-19), and promote COTG performances. This is an excellent opportunity to work with a cooperative, supportive, and passionate program team that enriches our D.C. community through celebrating and mastering the American art form of gospel music, while inspiring audiences through dynamic performances of traditional, contemporary, choral, and inspirational musical styles. COTG is an auditioned-membership choir, a distinction that calls for a communications approach separate from the revenue- and brand-driven work of Washington Performing Arts’s existing marketing and communications team. This contractor role is a seasonal (October-July) addition to that team, working in partnership with Washington Performing Arts’s full-time staff to build out a dedicated content strategy for COTG's Instagram and TikTok handles, and COTG Alumni Facebook Group. Video, photo, and other content developed through this role will also support additional fundraising efforts (videos, website, social media) on behalf of the Gospel Music Programs.

Requirements

Must be able to capture high-quality content with their own equipment, including video in at least 1080p resolution.
Provide their own transportation to all rehearsals, performances, and events.

Responsibilities

Meet regularly with the Marketing team to develop and maintain a content calendar and posting schedule for COTG social media handles, aligned with the choir's rehearsal, retreat, and performance cycle.
Coordinate with the Gospel Music Programs team to schedule on-site access for content capture at rehearsals, retreats, and other program activities.
Participate in content review and approval processes with the collaborative team prior to any posting.
Film and photograph b-roll, rehearsal footage, and performance moments, including vocal technique instruction, repertoire study, and dance rehearsals.
Conduct and record video interviews with choir members, families, clinicians, and Gospel Music Programs staff.
Develop individual artist and clinician profile stories to humanize the program and highlight its impact through evergreen storytelling.
Capture high-quality photo and video assets suitable for both social media and future fundraising use.
Edit video and photo content into platform-appropriate formats (e.g., Reels, TikTok, Stories, YouTube Shorts) for COTG's social handles.
Write captions and post copy in a voice and tone specific to COTG's audience, distinct from Washington Performing Arts’s broader institutional voice.
Apply consistent geotagging and location tagging for D.C. and DMV-area schools, churches, and community sites to build hyper-local visibility and engagement.
Post approved content according to the agreed-upon schedule and workflow.
Tailor content to speak directly to prospective COTG members (ages 9-19) and their families, as well as the network of churches, schools, and teachers identified through the Gospel Music Programs team's fall 2026 recruitment efforts.
With Washington Performing Arts’s Digital Content Manager, monitor engagement and platform performance to refine content strategy over the course of the one-year initiative.
Organize and archive raw and edited media assets in a shared system (Resource Space; Marketing’s external drive) accessible to Washington Performing Arts teams.
Flag and prepare select content for use in broader Gospel Music Programs fundraising efforts, including fundraising videos, website features, and donor-facing communications.