Social Media Admin

Lincoln Tech•New York, NY

2d•Onsite

About The Position

Lincoln Tech is seeking an on-site Social Media Admin who will primarily be responsible for creating and publishing content on the campus' Instagram platform and contributing campus content for other corporate social media platforms, including TikTok, Facebook, YouTube, X, and LinkedIn. The Admin will also take direction from the corporate social media team on monthly campus and system-wide initiatives and content requests as needed. The Social Media Admin should be a highly motivated individual with experience and a passion for designing social content, brand building, increasing audience engagement, and social participation.

Requirements

Associate's degree required; concentration in advertising, marketing, media or communications preferred.
Bachelor's degree strongly desired.
1+ years of direct social media experience
Knowledge and understanding of Instagram and its features, including reels, stories, etc.
Experience in social media tactics that increase brand equity and awareness.
Functional knowledge of Microsoft Office systems and software.

Nice To Haves

Experience with content creation tools (i.e. Canva, promo.com, etc.) is a plus.

Responsibilities

Manage day-to-day Instagram posts for their campus page.
Work with campus staff, students, and graduates to gather content for postings.
Manage published content (images, video, and copy) and ensure engagement with comments, likes, and messages.
Understand basic social media metrics and be able to take action from monthly, quarterly, and ad hoc reports showing social media results.
Monitor, listen, and respond to users in a "social" way.
Establish ongoing communication with the Corporate Social Media team.
Attend campus events on and off campus as needed, including career fairs, graduations, etc.
Stay on top of social media trends.