Social Marketing Specialist

SeaWorld•Tampa, FL

About The Position

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

Requirements

2+ years of social media and content creation experience required
Experience in content development for a growing social audience.
Experience with Google analytics and other measurement tools.
Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience required.
Microsoft Office program
Photo and video skills
Strong organizational skills
Read, write, and speak English
Read, analyze, and interpret general business documents and periodicals

Nice To Haves

Must be able to lift 20 pounds and push/pull up to 50 pounds
Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
Deep knowledge of the latest social media, media, entertainment, and interactive trends and have a proven ability to assess and report consumer trends.
Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style, and tone.
Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
Ability to analyze and present content and social performance.

Responsibilities

Enthusiastically represent the parks through all owned social media channels.
Partner with the Marketing Team to develop, compile, produce, edit, and oversee social media, and its content, to drive awareness, engagement, and revenue for the parks.
With Marketing Team, plan, manage and execute social media calendar based on park content and larger brand initiatives.
Partnering to conceptualize, produce, edit, and present content for distribution on owned platforms.
Community management on social media channels and regular collaboration with guest services.
Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading and organizing large and small content shoots.
Manage and execute influencer program with the goal of achieving reach and strong UGC assets.
Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support key messages and use of traditional media, social media, and online platforms
Manage and organize the internal asset library.
Assist to manage, organize, and maintain all inventory of camera and production equipment.
Responsible for online brand monitoring
Strong understanding of social reporting
Partner with PR/Communications to drive integrated storytelling