(Bilingual) Social Manager (Hudson Rouge)

VML Canada (English)Toronto, ON
CA$45,000 - CA$95,000Hybrid

About The Position

We're seeking a strategic and highly organized Social Manager to lead social-first and integrated advertising initiatives for a luxury automotive brand. This role requires strong cross-channel social expertise, exceptional client leadership, and the ability to guide complex, multi-disciplinary programs from concept to execution. The Social Manager is responsible for creating a cohesive social ecosystem across paid, earned, and owned channels, ensuring all social initiatives work together to support brand and business objectives. As a key connector across social, creative, media, analytics, and production teams, this role drives integrated campaign planning and execution while maintaining a deep understanding of the client's business, competitive landscape, and target audiences. The Social Manager will also oversee the delivery of seamless social media campaigns in both English and French.

Requirements

  • 3+ years of agency experience, ideally within luxury, automotive, or high-performance brand environments.
  • Strong understanding of social media ecosystems, including paid and organic social, influencer marketing, community management, social listening, and reporting.
  • Experience developing, adapting, and reviewing content in both official languages (English and French).
  • Exceptional communicator with strong client-facing experience and the ability to synthesize complex ideas into clear, actionable insights.
  • Highly organized and detail-oriented, with the ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
  • Comfortable working with analytics platforms, scheduling tools, budgets, scopes, and basic financial processes.
  • Proactive problem-solver with a collaborative mindset and a commitment to high-quality, social-first work.
  • Thrives in dynamic environments, adapting quickly to evolving priorities, processes, and workflows.

Responsibilities

  • Serve as the primary day-to-day client lead for social media programs, building strong relationships and representing the agency's strategic point of view.
  • Lead the integration of social-first content within broader media and marketing campaigns, with a focus on sales events, launches, and key brand moments.
  • Develop and oversee organic social strategies and campaigns, ensuring alignment with brand objectives, business goals, and paid/organic integration.
  • Apply deep expertise across all social disciplines—including paid media, social listening, content strategy, editorial planning, influencer marketing, community management, and reporting—to guide strategic recommendations and client conversations.
  • Act as the primary client contact for French-language social initiatives, providing strategic guidance, managing approvals, and ensuring content and campaigns are accurately adapted for the French market.
  • Oversee the development and execution of social media campaigns, ensuring accuracy, quality, and seamless delivery across all workstreams.
  • Support content production by partnering with producers, account teams, vendors, and creative teams to bring social-first ideas to life.
  • Manage French-language social support, coordinating asset adaptations, timelines, proofreading, and quality assurance to ensure content is accurate, culturally relevant, and delivered on schedule.
  • Collaborate with internal teams and external partners to deliver French-language assets for Tier 2 and brand campaigns, ensuring consistency across paid, earned, and owned channels.
  • Partner with analytics and strategy teams to synthesize insights from paid, organic, influencer, and community management efforts into actionable recommendations.
  • Translate performance data into strategic learnings, identifying opportunities to optimize content, audience engagement, and campaign effectiveness.
  • Present key findings and recommendations to clients and internal stakeholders, helping inform future social and integrated marketing initiatives.
  • Own day-to-day financial management for the account, including budget tracking, forecasting, billing documentation, reconciliations, and scope management.
  • Ensure accuracy, transparency, and financial accountability across all social and integrated workstreams.
  • Serve as the primary point of contact for social vendors and external partners, including influencer, production, and technology partners.
  • Manage partner relationships, facilitating ongoing communication, project alignment, timelines, and next steps to ensure seamless execution.

Benefits

  • Hybrid approach with teams in the office an average of four days a week.
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