Social Influencer & UGC Marketing Manager

Altice USA•New York, NY

2d•$102,816 - $168,912

About The Position

We are Optimum, a leader in the fast-paced world of connectivity, and we're seeking driven and enthusiastic professionals to join our team, empower lives, fuel businesses, and drive innovation. Connectivity is no longer a luxury, but a necessity. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. Our successes, now and in the future, are powered by our amazing product, a commitment to our people and culture, and the connections we make in our communities. If you are resourceful, collaborative, and passionate about delivering consistent excellence, Optimum is for you! We're looking for a creative, culturally aware marketer to own our influencer and UGC (user generated content) programs end-to-end. This role spans creative strategy and performance marketing. You'll build and run creator programs that drive real acquisition results, not just impressions. You'll manage agency partners, brief creators, and make sure every piece of content earns its place in media.

Requirements

5+ years in influencer, UGC, or creator marketing, in a performance-driven environment
Hands-on experience managing agency partners and creator relationships
Strong creative instincts and can concept, brief, and write, not just approve
Comfortable with performance data and budget management and makes decisions based on results
Knows the platforms well and actually cares about where creator culture is going
High attention to detail, innovation, and great cross functional collaborator.
Applicants must be authorized to work for ANY employer in the U.S.

Responsibilities

Lead influencer, creator, and UGC strategy tied to paid acquisition goals and broader campaign priorities.
Translate campaign concepts into social-first ideas. Content built for the platform, not adapted to it.
Concept and write scripts for UGC and UGC-style creators that feel native but stay on brand.
Develop scalable creator frameworks capable of supporting 50+ creators concurrently across multiple campaigns, audience segments, and platforms while maintaining creative consistency and performance standards.
Own the full creator lifecycle: sourcing, vetting, briefing, contracting, approvals, content delivery, usage rights, and asset organization.
Build and manage repeatable operating models that support 50+ active creators simultaneously, ensuring all content remains on brief, on time, compliant with brand, legal, and media requirements, and organized for efficient activation and paid amplification.
Serve as day-to-day lead for UGC and influencer agency partners. Drive deliverables, manage timelines and scopes of work, and hold partners to a high bar on creative quality and execution.
Work cross-functionally with paid media, marketing, and legal to keep programs aligned and moving.
Know what performs and why across TikTok, Instagram, YouTube, Facebook, Pinterest, Reddit, and emerging platforms.
Stay ahead of creator trends, platform behavior, evolving formats, and cultural moments to sharpen content strategy and find new opportunities.
Own KPIs, reporting, and measurement frameworks across reach, engagement, conversion, and CPA.
Manage program budgets and analyze ROI.
Work closely with media on paid amplification of creator content, including whitelisting, dark posts, and boosting, to get the most out of every dollar.