Social Creator

NewGen•New York, NY

3d•Hybrid

About The Position

NewGen is a global social creative and creator agency with offices in London, Manchester, and New York. We partner with leading brands to shape culture and drive impact through social-first creative and creators. We are a fast-growing, independent agency known for our collaborative, ambitious spirit, combining data, strategy, creativity, and innovation. We work with major brands like Pepsi, Samsung, Amazon, SEGA, and CashApp, and are the agency of choice for leading creators. Our New York office offers a start-up energy within a global framework, located in Flatiron. We are seeking a Social Creator to join us on a full-time or freelance/contract basis. This is a hands-on role for someone deeply immersed in online culture, skilled in shooting and editing social content that captures attention. You will create and edit socially native content, focusing on TikTok and Instagram, and collaborate with senior creative and strategy teams to bring ideas to life for brands that influence culture.

Requirements

Mandatory Food & beverage content experience – Proven experience creating food and beverage social content that looks premium and elevated, not like a snapshot. You know how to style, shoot, and edit dishes and drinks so they feel scroll-stopping and on-brand.
2-4 years of experience creating content for social-first brands, whether agency-side, in-house, or as a creator yourself
Native social media user, fluent in trends & memes across platforms
Comfortable shooting and editing your own content, with a working knowledge of tools like CapCut, Premiere, FinalCut, or similar
An eye for what makes content feel native to a platform rather than “advertised”
A point of view on what’s working right now across TikTok, Instagram, and beyond
Ability to take direction and feedback well, and turn it around quickly
Some experience working to briefs, deadlines, or in a fast-paced team environment
Strong communication skills and a collaborative mindset
Comfortable using project management tools

Nice To Haves

photography, design, or basic motion graphics skills
knowledge of or interest in the gaming industry and its creators

Responsibilities

Create hands-on content: Shoot and edit socially native content across TikTok, Instagram, and emerging formats, translating briefs into scroll-stopping work.
Bring ideas to the table: Pitch in on brainstorms and concepting sessions with fresh, platform-native thinking.
Execute across formats and settings: Move comfortably between studio, location, and lifestyle shoots, adapting your approach to whatever the brand and platform need.
Support senior creative leads: Work closely with senior creatives and strategists, turning direction into finished, polished content and helping keep projects moving day to day.
Learn the craft fast: Take feedback well, iterate quickly, and build your skills across shooting, editing, and platform-native storytelling.
Champion collaboration: Partner across creative, strategy, and account teams to make sure every idea gets executed well and on time.
Create food and beverage social content that looks premium and elevated.