Social Creative US (NYC Based)

Coolr • New York, NY

2d • $120,000 - $140,000 • Hybrid

About The Position

We’re looking for a culturally connected, idea-led Social Creative who loves TikTok trends and meme formats to reactive moments and content calendars. You’ll work across a mix of always-on, planned, and reactive content, leading creative thinking and collaborating with a close-knit team of content creators, strategists and other creatives.
This is a brilliant opportunity for someone who loves the buzz and creativity of social and knows how to turn community behaviour or trending sounds into sharp, smart content that brands can own.

Requirements

• Passionate about social, brands, and storytelling. With a proven eye for what makes people stop scrolling.
• Experienced in developing ideas across all major platforms, especially TikTok and Instagram Reels.
• Able to write compelling, on-brand copy and understand the nuances of tone, timing, and humour online.
• Naturally tuned into pop culture, creator behaviour and emerging trends, with a habit of spotting what’s next before it hits the mainstream.
• Comfortable leading ideas but also open to collaboration and feedback from across the team.
• Happy working at pace with the ability to prioritise and proactively identify workload needs.
• Skilled at managing creative work across different formats and platforms, knowing how to adapt ideas for each.
• Confident in client-facing conversations, with the ability to explain and sell in your thinking.
• A self-starter who thrives in an energetic, ever-evolving agency environment.

Responsibilities

• Leading creative thinking for always-on, planned and reactive social content across TikTok, Instagram, X, Facebook, and YouTube Shorts.
• Coming up with scroll-stopping concepts, from evergreen to reactive and owning them through from idea to execution.
• Writing sharp, on-brand copy and short-form scripts that match the energy of each platform and speak directly to the audience.
• Working closely with content creators, creatives and strategists to bring your ideas to life in lo-fi, high-impact ways.
• Spotting cultural moments, trends and conversations and finding smart ways for brands to join in.
• Overseeing the creative side of community management reviewing tone of voice, replies and quick-turnaround content based on conversations.
• Collaborating with the wider team to turn social listening insights and community behaviour into content opportunities.
• Helping to build a team culture that’s curious, collaborative and plugged into the world.
• Staying up to date with evolving platform features, formats, and audience behaviours and using that knowledge to keep our ideas fresh and format-fit.
• Confidently presenting your ideas internally and to clients, making a strong case for brave and culturally relevant work.

Benefits

• Salary range: $120,000 – $140,000, depending on experience
• Flexible hybrid work, NYC-based with the option to work remotely part of the week.
• Paid time off: 20 days PTO plus all U.S. Federal Holidays.
• Birthday day off — enjoy an extra day to celebrate your big day.
• Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
• Healthcare coverage — up to $400 toward your health insurance.
• 401(k) contributions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees