Performance Creative Lead, US

Who Gives A Crap AU•Los Angeles, CA

23h

About The Position

Not all heroes wear capes — but plenty of them use toilet paper Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion! Funny name, serious business We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services. A bit about the role The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition. Key focus areas include Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals. Creative Execution: Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time). Testing & Data: Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions. Team Leadership: Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.

Requirements

You are a strategic and data-driven creative leader
You apply your deep expertise in paid social creative trends and performance marketing to inform strategic direction.
You are comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows.
You demonstrate strong ideation and storytelling skills, maintaining a high-quality portfolio of social media video content and performance insights.
You are skilled at managing projects, people, and performance
You are skilled at managing multiple creative projects and deadlines simultaneously for both yourself and the team.
You are a people leader who coaches others on our values.
You inspire, mentor, and manage the creative team toward performance-driven outputs and professional development.
You are comfortable leading by example to continuously improve the creative funnel.
You give a crap
Do you want your work to make the world a better place?
Do you want to work with other people who feel the same way?

Responsibilities

Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time).
Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction.
Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.