Social Content Strategist

Mecca Brands • Richmond, VA

4d

About The Position

At MECCA, creativity is at the heart of every story we tell. As social becomes the discovery engine for beauty lovers everywhere, we’re pushing ourselves to lead with imagination, craft and purpose. This is a role for someone who sees trends before they appear, who understands culture as much as commerce, and who loves transforming insight into scroll-stopping creative. The role you could play As our Social Content Strategist, you’ll shape the creative direction and storytelling frameworks across MECCA’s organic social channels. You will define how MECCA shows up visually and narratively across TikTok, Instagram and emerging platforms, ensuring every piece of content ladders up to our brand values and social commerce strategy. You’ll build briefs, ideate formats, refine content franchises and collaborate across production, creative, analytics, brand, paid and social teams. Your work will amplify MECCA’s voice, bring clarity to creative decisions and unlock new opportunities for innovation, discovery and engagement. What you will bring You’ll thrive in this role if you approach every challenge with an open mind, generous collaboration and a passion for making beautiful work that resonates. We value people who are curious, bold, inclusive and energised by continuous learning - because that’s how innovation happens at MECCA.

Requirements

• 3–5 years’ experience in social-first creative strategy across agency, brand or publisher environments.
• Deep understanding of platform behaviour, short-form storytelling, algorithm dynamics and audience engagement.
• Strong ability to translate creative insights and performance data into strategic direction.
• Impressive creative thinking; demonstrated through a portfolio that shows original, impactful social content.
• Confident presentation skills and the ability to lead collaborative ideation.
• Experience analysing creative performance and rapidly iterating formats.
• Strong cross-functional partnership mindset - inclusive, open, curious and solutions-focused.

Responsibilities

• Shape the creative direction and storytelling frameworks across MECCA’s organic social channels.
• Define how MECCA shows up visually and narratively across TikTok, Instagram and emerging platforms, ensuring every piece of content ladders up to our brand values and social commerce strategy.
• Build briefs, ideate formats, refine content franchises and collaborate across production, creative, analytics, brand, paid and social teams.
• Amplify MECCA’s voice, bring clarity to creative decisions and unlock new opportunities for innovation, discovery and engagement.

Benefits

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees