Content Strategist

Sanford Health • Sioux Falls, SD

10d • $22 - $35

About The Position

The Content Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise to increase brand awareness, followership, and engagement for any and all inquiries. Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives. Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram. Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Sanford brand. Works closely with creative team, business partners, and senior marketing specialists to create social content. Communicates effectively in real time engagement scenarios after hours and during live events. Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities. Listens for and monitors non-favorable social media activity and responds appropriately. Manages day-to-day social activities and tools. Develops social media strategies and recommendations to support marketing campaigns. Promotes any and all media stories through Sanford's social networks. Participates in project management teams to provide social media recommendations. Appropriately uses social media tools within the organization. In partnership with corporate training functions, develops and communicates social media training and best practices. Innovates using new ideas and experimentation. Leverages data and insights to monitor overall performance, adjusting as needed to improve overall results. Identifies social media opportunities and provides recommendations to stakeholders. Supports the mission, vision and values of Sanford Health and associated businesses. Develops and maintains master list of Sanford Health's social media accounts.

Requirements

• Bachelor’s degree required in public relations, journalism, communications, marketing, English or related field.
• Minimum of three years experience in social media or digital media marketing experience required.
• Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.) required.
• Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) required.

Nice To Haves

• Additionally, three years’ experience leading social teams is beneficial.

Responsibilities

• Planning, developing, and executing social media strategies and social content recommendations
• Managing brand voice and consistency across digital properties
• Developing and managing integrated communication plans and social media strategies
• Creating social content
• Communicating effectively in real time engagement scenarios
• Leveraging measurement tools to provide progress reports and insights
• Monitoring non-favorable social media activity and responding appropriately
• Managing day-to-day social activities and tools
• Developing social media strategies and recommendations to support marketing campaigns
• Promoting media stories through social networks
• Participating in project management teams to provide social media recommendations
• Developing and communicating social media training and best practices
• Innovating using new ideas and experimentation
• Leveraging data and insights to monitor overall performance
• Identifying social media opportunities and providing recommendations to stakeholders
• Supporting the mission, vision and values of Sanford Health and associated businesses
• Developing and maintaining master list of Sanford Health's social media accounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees