Content Design Strategist (Social Media)

Emerge Career Partners • New York, NY

9d

About The Position

We're looking for a Content Associate to make Emerge impossible to ignore. This role is the engine behind our content strategy—you'll create compelling video and social content that drives student sign-ups, engages partners, and builds Emerge's brand as the leader in second-chance workforce development. This is an consulting opportunity with a clear path to full-time employment based on performance and results. You won't be doing busywork. You'll own our content pipeline end-to-end: capturing student stories, editing high-impact videos, managing our social presence, and directly contributing to our growth. The ideal candidate is a creative storyteller who loves making short-form video, understands platform optimization, and thrives in fast-paced environments. You're scrappy, organized, and deeply comfortable turning raw footage into content that moves people to action.

Requirements

• 1+ years of experience in video editing or content creation (personal projects count)
• Strong proficiency with editing software (CapCut, Premiere, DaVinci, or similar)
• Experience publishing content across TikTok, Instagram Reels, LinkedIn, and/or YouTube
• A portfolio demonstrating your ability to produce short-form video content
• Strong storytelling instincts, especially for mission-driven content
• Ability to work quickly, manage multiple projects, and hit deadlines
• Passionate about working with underrepresented communities and tackling challenges related to poverty and inequity

Nice To Haves

• Experience with Canva or similar design tools
• Familiarity with social media analytics and growth strategies
• Experience in workforce development, education, or justice-related fields
• Ability to shoot footage (smartphone or camera) when needed
• Experience using AI tools to accelerate content workflows

Responsibilities

• Edit weekly video content: student success stories, program updates, behind-the-scenes footage, and employer spotlights
• Create short-form content (Reels, TikToks, YouTube Shorts) designed to drive sign-ups and brand awareness
• Repurpose long-form recordings (webinars, interviews, training footage) into engaging social clips
• Build branded content templates and maintain consistency across all channels
• Collaborate with Program and Employer Engagement teams to capture student stories and partner highlights
• Own day-to-day posting on Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Develop and execute a social content calendar aligned with growth goals
• Monitor community engagement and respond to comments and DMs
• Track trends and incorporate them into content strategies
• Use platform analytics to optimize for reach, engagement, and conversion
• Work with Marketing and Admissions teams to create content that drives learner sign-ups
• Maintain alignment with Emerge's brand guidelines and mission
• Provide creative input for campaigns, experiments, and new formats

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed