Social Media Strategist

Gatorworks•Baton Rouge, LA

13d•Hybrid

About The Position

Gatorworks is looking for an engaging, innovative, and creative Social Media Strategist to join our growing team. This mid-level role is perfect for someone who thrives in an agency environment, loves bringing ideas to the table, and can balance creativity with strategy. You’ll collaborate directly with our Organic Social Director to develop compelling content, drive engagement, and help elevate our clients’ social presence across industries. If you’re passionate about storytelling, social trends, and building brands through content that actually connects, you’ll fit right in.

Requirements

3–5+ years of social media experience, preferably in an agency setting.
Strong writing skills. Must be able to adapt tone and style across diverse industries.
Solid understanding of major social platforms and analytics tools.
A proactive mindset and a true passion for social media culture.
Experience with, or willingness to learn, paid social media platforms like Meta Ads Manager and LinkedIn Campaign Manager.
Ability to manage multiple clients, timelines, and deadlines in a fast-paced environment.
A collaborative spirit with no ego, just creativity, curiosity, and enthusiasm.

Nice To Haves

Experience creating short-form video content (shooting or editing).
Familiarity with Figma, Canva, or Adobe Creative Suite.
Understanding of influencer identification and outreach.
Knowledge of UGC workflows or trend-based content systems.
Certifications in Social Media.
Examples of Social Media Profiles you’ve managed and/or Posts you’ve conceived.

Responsibilities

Own social media content creation across multiple clients, writing all copy with each client’s voice, goals, and audience in mind.
Identify creative needs per post and source appropriate assets; coordinate with our design team to produce high-quality visuals when needed.
Build monthly content calendars that blend proactive planning with reactive, trend-driven moments.
Analyze each client’s industry and audience to generate fresh, innovative social ideas.
Bring forward concepts that improve engagement, reach, and overall performance- With a focus on photography and vertical video production.
Stay ahead of platform trends (Instagram, Facebook, TikTok, LinkedIn, etc.) and integrate them into client strategies.
Monitor all client accounts daily; liking, sharing, responding to comments and messages, and engaging with relevant accounts.
Maintain and protect each brand’s voice in all interactions.
Surface insights from community activity to improve future content.
Assist with paid social media planning and execution.
Experienced in developing audiences, reviewing metrics, and making optimizations.
Work alongside the Digital Ads team to align organic + paid performance.
Work directly with clients to gather videos, photos, and raw content for social media, especially for time-sensitive or trending opportunities.
Help with creating processes for capturing content, scheduling shoots, or coaching clients on what to record.
Present posting strategies, growth recommendations, and performance insights to the Organic Social Director in a clear and strategic way.

Benefits

Great work-life balance.
Competitive base salary depending on experience.
Full benefits including health insurance.
Additional benefits including life insurance, long-term and short-term disability.
Competitive 401(k) retirement matching.
Paid holidays and vacation.
Paid day of service for a non-profit of your choice.
Matching financial contribution to a non-profit of your choice.
Regular company social events.
Fully-renovated, brand new modern office.