Social Content Manager-bareMinerals
About The Position
About Us: Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. Operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide. We love our brands and are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact. People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together! Job Summary: The Manager, Social Content plays a pivotal role in shaping, executing, and optimizing the brand’s global organic social strategy. Reporting to the Director, Social Content Strategy, this role balances creativity, consumer insight, and data-driven decision making to build engaging, high-performing content across priority channels. This individual will partner closely with brand marketing, influencer/PR, and creative teams to bring the brands stories to life, while managing the day-to-day execution of the content calendar, community engagement, and performance reporting.
Requirements
- 5+ years of experience in social media and content strategy, ideally within beauty, fashion, or consumer lifestyle.
- Best-in-class understanding of platform best practices (Meta, TikTok, YouTube, etc.) and experience managing brand accounts.
- Proven ability to connect social storytelling with consumer insights and business goals.
- Experience utilizing an in-house social content studio and optimizing content hooks.
- Demonstrated success in developing and optimizing content that drives relevance, engagement and awareness (average views per post).
- Experience collaborating with creative teams, agencies, and cross-functional partners.
- Analytical mindset with hands-on experience using social listening, publishing, and reporting tools.
- Excellent communication, project management, and organizational skills.
- Creative problem-solver who thrives in fast-paced environments and can balance multiple priorities.
- Strong written and verbal communication skills
- Ability to communicate complex ideas and processes in a simplified manner
- Team player with strong interpersonal skills - a self-described “people-person,” comfortable speaking with all levels of an organization
Responsibilities
- Drive planning, execution, and optimization of the social content calendar, building best-in-class relevance while also ensuring alignment with marketing priorities, product launches, and cultural moments.
- Lead social content creative briefings with internal and external partners, driving fresh ideas that are culturally relevant.
- Partner with internal creative teams and agencies to produce content tailored to each platform (Instagram, TikTok, YouTube, etc.), maintaining best-in-class quality and agility
- Utilize in-house content studio to develop agile, lo-fi content.
- Quickly leverage analytics and social listening tools to optimize performance, optimize in real-time, and generate insights that inform future strategy.
- Identify opportunities to leverage UGC and emerging creators to enrich the brand’s social storytelling.
- Champion understanding of evolving platform trends, tools, and competitor strategies, making best-in-class recommendations to keep the brand ahead of the curve.
- Support prep and execution for social content shoots, ensuring deliverables align with the calendar and business priorities.
- Partner with brand leads teams to help align social priorities with broader brand initiatives, ensuring content reflects each brand’s voice while staying true to central strategy.
- Use features like polls, Q&A sessions, and live events to encourage interaction with the audience.
- Focus on creating a sense of belonging within the brand's online community
Benefits
- “Hybrid First” Model 2-3 days per week in office, balancing virtual and face-to-face interactions.
- “Work From Anywhere” –â¯Freedom to work three (3) weeks annually from the lo-cation of your choice.
- Complimentary Products –â¯Free and discounted products on new releases and fan-favorites.
- Professional Development –â¯Exposure to senior leadership, learning and development programs, and career advancement opportunities.
- Community Engagement –â¯Volunteer opportunities in the communities in which we live and work.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
