Manager, Paid & Social Content

Spotify • New York, NY

5d • $120,185 - $171,693 • Hybrid

About The Position

Spotify's Advertising Business Marketing is looking for a social media strategist who loves connecting creativity, storytelling, and data to drive brand and business impact. As the Manager, Paid & Social Content you'll shape Spotify Advertising's presence across organic and paid social channels by leading the content strategy, messaging, and execution to engage advertisers throughout the customer journey. You'll build a world-class social program that amplifies Spotify Advertising's voice as a leader in the advertising space, while maintaining brand consistency and cultural relevance.

Requirements

• A min of 8+ years of experience managing organic and/or paid social for a global brand or agency; B2B or advertising industry experience is a plus.
• Expert in developing social strategies, content calendars, and campaign frameworks that connect storytelling to measurable business impact.
• Deep understanding of platforms like LinkedIn, Instagram, YouTube, and emerging channels—and how to craft content that performs on each.
• Collaborative and confident communicator who partners effectively across growth, brand, creative, media, and analytics teams.
• Experienced in managing agencies and external partners to deliver high-quality work efficiently.
• A creative, curious, and data-informed marketer—driven to experiment, learn, and make an impact in a fast-paced, global environment.

Responsibilities

• Define and execute Spotify Advertising's global social media strategy—working with cross functional leaders to establish audience priorities, channel roles, and content frameworks for both organic and paid.
• Translate brand and campaign goals into social-first strategies that drive awareness, consideration, and conversion.
• Lead a proactive social program that showcases Spotify Advertising's product innovation, thought leadership, and brand storytelling, inspiring advertisers to take action.
• Own the editorial calendar and content roadmap across all social platforms, ensuring consistent storytelling and message alignment.
• Partner with creative teams, agencies, and vendors to develop compelling social content—copy, visuals, videos, and experiences—that connect with advertisers and reflect Spotify's creative excellence.
• Be hands-on in content creation, from drafting posts to capturing and editing videos or static assets; bring fresh, social-native ideas that address advertiser needs and business goals.
• Oversee cross-channel alignment between organic and paid social to deliver cohesive messaging throughout the funnel.
• Collaborate with the Growth Marketing team on testing, optimization, and creative experimentation to improve performance and engagement.
• Support influencer and partner programs that extend reach and credibility within the marketing and advertising community.
• Be data-obsessed: track, analyze, and report on performance to measure impact, uncover insights, and inform future strategy.
• Champion a test-and-learn mindset: use data to iterate, experiment with new formats and platforms, and continually optimize for better outcomes.

Benefits

• health insurance
• six month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• paid sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees