Paid Social Manager

SoFi • San Francisco, CA

2d

About The Position

The role SoFi is seeking a talented Paid Social Manager to join the performance marketing team and help lead our acquisition efforts. As a member of one of SoFi’s largest and most efficient channels, you will have a meaningful impact on the growth of the business. You will play a key role in analyzing data, finding trends, and developing strategies.

Requirements

• 4+ years experience running performance marketing campaigns on Meta and other digital channels
• Technical knowledge of the Meta ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
• Understand mobile app acquisition marketing and relevant tracking technologies (experience with Branch a plus)
• Advanced knowledge of Excel/Google Sheets for data analysis and campaign reporting (Tableau and Amplitude experience a plus)
• Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
• Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
• Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns
• Strong communication skills and ability to present learnings with internal teams

Responsibilities

• Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns on Meta, TikTok, Snapchat, and other paid social channels, while collaborating closely with our agency to ensure alignment and maximize campaign effectiveness
• Design and execute audience testing strategies to identify and optimize target segments, leveraging data-driven insights to improve campaign performance and ROI
• Work with influencer team and external vendors to create authentic and engaging influencer content that resonates with our target audience, driving brand awareness and customer acquisition
• Drive creative asset ideation, testing road maps, and optimization with our internal creative team and creative agency
• Analyze and understand the business impact driven by campaigns to establish marketing KPIs and forecast long-term growth
• Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
• Collaborate with cross-functional teams such as the brand marketing, martech, compliance, and finance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees