Manager, Paid Social

WPP Media•Los Angeles, CA

6d•Hybrid

About The Position

As a Manager, Paid Social, you will be responsible for the operational management of a client's paid social marketing initiatives. You will manage the less expert team members and focus increasingly on strategy development for the dedicated account(s). Develop forecasts and plans, using input from your Director and Account Director. Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans. Work closely with other internal departments to develop fully integrated social campaigns. Monitor, track and evaluate campaign performance analytics, based on critical client metrics. Deliver monthly client reports. Think creatively and develop tools and creative tactics to improve efficiencies. Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts. Create, or assist in creating, POVs, standard methodologies, and key process documentation

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
A solid record in growing account scale and success and delivering great customer experiences through your working relationships on the client side.
Desire to manage and mentor junior members of a team, prior experience as a manager a plus.
Demonstrated ability to use paid media strategy to complement earned media campaigns and meet business objectives.
Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Nice To Haves

prior experience as a manager a plus.

Responsibilities

operational management of a client's paid social marketing initiatives
manage the less expert team members
focus increasingly on strategy development for the dedicated account(s)
Develop forecasts and plans, using input from your Director and Account Director.
Understand the client’s product and their marketing objectives and goals to define a campaign strategy and deliverable plans.
Work closely with other internal departments to develop fully integrated social campaigns.
Monitor, track and evaluate campaign performance analytics, based on critical client metrics.
Deliver monthly client reports.
Think creatively and develop tools and creative tactics to improve efficiencies.
Actively contribute to business reviews, corporate initiatives, automation projects, process changes and rollouts as well as new business efforts.
Create, or assist in creating, POVs, standard methodologies, and key process documentation