Social Content Manager - TikTok STMNT

Henkel group • Culver City, CA

5d • $80,000 - $100,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 3-5 years of experience in social media content creation, ideally within grooming, lifestyle, or fashion.
• Deep understanding of TikTok culture and editing techniques.
• Strong creative direction, storytelling, and video production skills.
• Passion for craftsmanship, culture, and community-driven storytelling.
• Collaborative, proactive, and comfortable in a fast-paced creative environment.

Nice To Haves

• Experience with creator partnerships and UGC amplification preferred.

Responsibilities

• TikTok Content Creation & Channel Management Develop and execute STMNT’s TikTok content calendar, aligned with brand priorities and MSDS-wide social initiatives.
• Concept, shoot, and edit short-form videos that bring STMNT’s brand DNA — craft, confidence, creativity — to life.
• Translate platform trends into refined, brand-right executions with strong creative and visual integrity.
• Manage posting cadence, engagement, and optimization, ensuring STMNT maintains a consistent and elevated presence.
• Creator Collaboration & UGC Amplification Identify and collaborate with creators, barbers, and artists who embody STMNT’s ethos of self-expression and precision.
• Co-create content rooted in authenticity — from grooming tutorials to behind-the-chair artistry and lifestyle moments.
• Partner with the Senior Manager, TikTok MSDS and Brand Director to align influencer partnerships with campaign and NPI priorities.
• Source and elevate UGC that celebrates craft and individuality across the grooming community.
• Content Production & Creative Excellence Partner with Creative Strategy and Creative Design to maintain STMNT’s distinct creative tone — minimal, sophisticated, and bold.
• Execute shoots with a sharp eye for lighting, composition, and transitions that reflect STMNT’s modern masculine aesthetic.
• Explore emerging TikTok formats that fuse education, culture, and creativity to expand reach.
• Ensure all content is mobile-optimized, trend-relevant, and production-ready for cross-channel use.
• Performance & Optimization Track engagement, reach, and conversion to identify top-performing content themes.
• Collaborate with Paid Media and Business Intelligence to amplify high-impact videos and analyze ROI.
• Share learnings regularly to evolve STMNT’s content strategy in step with cultural and platform trends.
• Cross-Functional Collaboration Work closely with STMNT’s Brand, Digital Commerce, and Education teams to link content storytelling to launches, education, and eCommerce.
• Partner with Paid Media to integrate organic and paid content for maximum visibility and impact.
• Collaborate with fellow Social Content Managers to ensure alignment across MSDS brands while protecting STMNT’s premium positioning.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees