Social Content Manager - TikTok SexyHair
About The Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.
Requirements
- 3–5 years of experience in social media content creation or community management, with proven TikTok expertise.
- Passion for hair, beauty, and creative digital storytelling — with an understanding of stylist culture and consumer trends.
- Strong creative eye for framing, lighting, editing, and copywriting.
- Deep familiarity with TikTok trends, sound libraries, editing tools, and performance analytics.
- Highly collaborative, proactive, and comfortable working in a fast-paced creative environment.
Nice To Haves
- Prior experience with creator partnerships or influencer campaigns preferred.
Responsibilities
- Develop, produce, and publish scroll-stopping TikTok videos that bring SexyHair’s brand DNA to life — fun, fearless, and stylist-forward.
- Manage the SexyHair TikTok content calendar, aligned with brand priorities, campaigns, and MSDS-wide social initiatives.
- Translate trends, music, and cultural moments into brand-relevant, on-voice storytelling that excites both stylists and consumers.
- Maintain and grow SexyHair’s TikTok channel, ensuring consistent posting cadence, audience engagement, and data backed optimization.
- Partner with stylists, influencers, and creators who authentically embody SexyHair’s brand personality.
- Identify creator opportunities that align with brand campaigns and product launches.
- Co-create content that blends education, entertainment, and community — from salon transformations to behind-the scenes moments.
- Collaborate with the Senior Manager, TikTok MSDS and Brand Director to ensure influencer partnerships ladder up to brand goals.
- Source, repurpose, and amplify UGC that reflects real stylist stories and community love.
Benefits
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
