Social Buyer

dentsu•Toronto, ON

20d•Onsite

About The Position

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives. The ideal candidate combines analytical skills, platform expertise, creativity, and a strong understanding of consumer behavior.

Requirements

1–3 years of experience in paid social media buying or digital media.
Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms).
Experience with pixels, conversion APIs, and event tracking.
Ability to analyze data and communicate insights clearly.
Strong attention to detail, organization, and time management.

Nice To Haves

Retail DTC (Direct-to-Consumer) client and US market experience a plus

Responsibilities

Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).
Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
Participate in integrated planning with media, creative, and analytics teams.
Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).
Set up tracking using pixels, UTMs, and platform conversion APIs.
Ensure proper pacing and delivery of budget and impressions.
Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
Test creative variations, audiences, bidding strategies, and placements.
Identify trends, insights, and opportunities to improve results and efficiency.
Prepare weekly, monthly, and end-of-campaign reports.
Translate complex data into clear insights and actionable recommendations.
Present results to internal teams and/or clients in a clear and compelling manner.
Work with creative teams on briefing, reviewing, and testing social assets.
Coordinate with analytics or tech teams on tagging, tracking, and data flows.
Manage deadlines, deliverables, and platform requirements to ensure smooth execution.