Snowbird Communications & Social Media Manager

POWDR • Snowbird Community, NC

21d • Onsite

About The Position

Be the voice of Snowbird, one of the most iconic brands in the industry. Reporting directly to the Senior Director of Marketing, the Communications & Social Media Manager is a core member of the Marketing Division leading Snowbird's external storytelling efforts in order to seek positive media coverage and facilitate resort representation with the media, ski industry and general public. The ideal candidate excels at writing, strategic communications, social media, issues management and media relations in a fast-paced environment and continuous news cycle.

Requirements

• 5 years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories.
• Bachelor's Degree in a related field is required.
• 2 years of supervisory experience.
• Must be able to ski or snowboard at an advanced/expert level.
• Must be at least 21 years of age.
• Valid Driver’s License with clean MVR (driving record).
• Thorough understanding of AP Style and public relations practices.
• Proven ability to speak articulately on-camera, in interviews, press conferences and while conducting presentations.
• Strong written skills with a proven ability to write in AP Style. Creative writing skills are also required.
• Ability to foster relationships regardless of personality and maintain a high level of professionalism regardless of the situation.
• Familiarity with local, national and international ski industry and journalists is instrumental.
• High level of interpersonal skills to handle sensitive and confidential situations and documentation.
• Strong attention to detail is necessary as is being highly organized.
• Ability to work in a dynamic, fast-paced environment with minimal supervision.
• Self-starter who can set goals and priorities and operate in a rapidly changing environment.
• Creative mindset that improves upon existing processes and introduces new ones.
• Working knowledge of Microsoft Office suite and other computer functionality required.
• Experience with project management and media tracking platforms.
• Must be able to ski or snowboard at an advanced/expert level and can pass a physical capacity screening.
• Must be able to lift 25 lbs.
• Must be prepared to stay overnight if necessary on occasional times of road closures.
• Must be able to stand for long periods of time.
• Must demonstrate the ability to bend, kneel, handle, reach, grasp, and perform repetitive motions.
• Must be able to walk on slippery surfaces of snow and ice.
• Must be able to walk over uneven, uphill/downhill areas.
• Must be able to ascend and descend stairs.
• Must be able to walk through deep snow, occasionally.

Nice To Haves

• Ski or travel/tourism industry experience preferred.

Responsibilities

• Serve and craft the voice of one of the most iconic brands in the industry.
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, relationship building and database management.
• Develop annual press release and media pitch plan based on overall marketing plan.
• Manage social media by creating content and responses aligned with Snowbird’s voice.
• Serve as spokesperson for resort including crisis communications.
• Host and coordinate all aspects of media FAM trips.
• Maintain and build new relationships within local community and the ski industry.
• Write, edit and proof effective marketing and executive communications as needed for resort initiatives.
• Actively participate as a key leader in the Marketing Division, contributing ideas and efforts to achieve both marketing and company goals.
• Supervise the Communications Specialist, Snow Reporters and Historian while developing them into strong brand storytellers and leaders.
• Maintain a thorough understanding of AP Style writing.
• Sit and participate on the Play Forever Committee which leads Snowbird’s sustainability and community initiatives.
• Develop and track the annual budget.
• Manage and coordinate commercial photoshoots.
• Attend in- and out-of-state media functions.
• Maintain on-call availability, including weekends and holidays
• Other duties as assigned.

Benefits

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager