SNF Community Relations Director

Watercrest Senior Living•Austin, TX

About The Position

The SNF Community Relations Director is a trusted advisor to potential residents/patients and their families, along with the community at large. The SNF Community Relations Director focuses his/her attention on achieving and maintaining budgeted occupancy, creating public awareness of the community through networking and planning events for hospitals, churches, health professionals and other professional referral sources in the community. The SNF Community Relations Director is responsible for referrals into the community.

Requirements

Able to communicate effectively with all levels of management, team members, residents/patients, family members, guests, vendors, referral sources, and outside contacts
Basic computer skills, including but not limited to entering complete and detailed data into Yardi, and maintaining occupancy development and sales/marketing plan and competitive analysis spreadsheets
Able to manage a revenue and expense budget
Knowledge of current Federal and State laws pertaining to IL, AL, MC communities
Able to make independent decisions
Must be able to communicate in a warm, friendly and caring manner
Must be familiar with and adhere to guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act (ADA)
Must possess a passion to work with and around seniors
Knowledge of customer service principles and practices
High School Diploma or equivalent
Two (2) years in the senior living environment preferred
Proven senior living sales and referral track record

Nice To Haves

Bachelor Degree preferred

Responsibilities

Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company
Plans, develops, and executes an active 12-month occupancy development and sales/marketing plan
Serves as a trusted advisor to potential residents/patients, their families, and the surrounding community
Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
Possesses and maintains a strong knowledge of the community’s services, programs, team member’s backgrounds, talents, and offerings to be able and share with the outside community and with potential residents/patients and families
Responsible for handling incoming inquiry calls, leading community Experiences, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted occupancy
Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
Responsible for assisting with planning and hosting events for prospects and occasional referral source events as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
Responsible for clear and frequent communication with team members on upcoming appointments, presentations, Experiences, and events
Lead the Daily Strategy Meeting utilizing the 10-3-1 / Hot Board
Responsible for detailed and accurate entry of all prospect, family and referral source communications into Yardi
Responsible for remaining current on open inventory, pending move-ins and potential move-outs
Conduct training refreshers and orientation programs for all associates regarding sales. Examples: Greeting Guests / Handling an Inquiry Call / How to Conduct an Experience/How to Establish the Next Step
Respond in a timely manner to requests of residents/patients, families and guests, when operations team is unavailable
Responsible for the move-in process via established move in protocol, including assisting the resident/patient with apartment selection, communicating requests for nursing assessment from SNF Resident Wellness Director, communicating agreement signing with Executive Director, communicating apartment readiness with Environmental Services Director, and collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
Communicates move-in date with appropriate all leadership team members for new resident/patient welcome and orientation to the community
Performs other related essential duties as assigned