SMB Sales Lead - US

Upway•New York, NY

12d•Onsite

About The Position

Upway is a fast-growing startup building the largest marketplace for refurbished e-bikes globally. We are looking for our SMB Sales Lead to lead the B2B Sourcing team in the US. Your mission is central to Upway’s growth: building, leading and enabling the team that will secure high-quality second-hand e-bikes from professional partners so we can continuously expand and renew the offering available on our platform. You will play a pivotal role in engaging and onboarding key accounts, including major chains and buying groups across the whole country. Together with your team, you will collaborate closely with a diverse network of retail partners and take ownership of sourcing the best e-bikes at the most competitive prices.

Requirements

B2B Experience: 7+ years in B2B Sales / Business Development. Experience in the cycling industry is a plus, but we value "Sales DNA" (FMCG, SaaS, Field Sales) above all else.
Leadership: 5+ years of management experience with a proven track record in leading teams and/or building sales structures from the ground up.
Strategic Mindset: Ability to structure and prioritize the efforts of your teams based on both quantitative and qualitative insights to deliver expected results with maximum efficiency
Road Warrior: You are energized by being in the field. You are willing to travel 60-80% of the time across the US
Languages: Native level in English, Spanish is a plus.
A genuine passion for life on two wheels: Our partners are true enthusiasts, and so are we. Your authentic excitement for bikes will be the key to unlocking conversations, building trust, and establishing yourself as a relevant peer in the industry.

Nice To Haves

Experience in the cycling industry is a plus

Responsibilities

Lead the B2B sourcing team: Build, coach, and lead a high-performing B2B sourcing team.
Unlock and develop key retail partners and buying groups through effective negotiation and long-term partnership building, fostering strong commercial relationships that drive sustainable growth and mutual success.
Define the B2B sourcing strategy: Develop a comprehensive B2B strategy for the US market in terms of bike shops portfolio management, partner tiering and allocation, field cadence…
Own and optimize the team performance : Track and improve key KPIs such as bikes sourced, portfolio growth and activity rate
Deploy New Services : As we develop new opportunities to collaborate with our partners (pickup, dropoff, maintenance), lead the deployment on the ground and co-design partner communications (newsletters, point-of-sale materials, etc.)
Improve sales operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.