Small Format Sales Representative

High Country Beverage CorpGrand Junction, CO
$52,700 - $63,100Onsite

About The Position

Responsible for distribution and sales for all products distributed by High Country Beverage (HCB) in assigned territory. Responsible for achieving sales and distribution goals in assigned territory. Responsible for achieving Retail Account Standards objectives, merchandising and overall quality assurance of HCB products. This position is responsible for growing total HCB business in the assigned territory. This position is considered a leader in the HCB organization. As such, the Pre-Sales Representative will maintain a professional appearance and attitude at all times. Position will be asked to perform duties “above and beyond the normal” from time to time, and expected to cheerfully perform such duties. This Position is expected to be a positive role model for other HCB employees.

Requirements

  • Attendance
  • Safely maneuver cases and kegs
  • Ability to safely lift 160 lbs without accommodations
  • Remain compliant with drug, alcohol, and motor vehicle policies
  • Maintain work productivity over differing conditions including but not limited to temperature and order quantity
  • Adhere to all state and company policies and procedures

Responsibilities

  • Maintain required call frequency in assigned pre-sales accounts in order to achieve sales goals and objectives. Goals include full-line selling, dominant display execution, current POS merchandising and securing price and ad feature activities.
  • Manage retail inventories to minimize out of stocks, insure product freshness and adequate product available for displays.
  • Follow Retail Account Standard Supplier shelf management goals. Aggressively solicits displayed ad feature activity, secures primary position of HCB permanent and paper P.O.S. in accordance with the Retail Account Standards. Performance by account tracked and measured.
  • Responsible for achieving Monthly Business Objectives (MBOs) in assigned territory.
  • Responsible for understanding and complying with all quality assurance guidelines of HCB. Manages inventory and follows a rotation schedule for all HCB products in assigned accounts according to a planned schedule of every account/ minimum once per month, or as frequently as necessary to insure fresh product.
  • Develop and maintain excellent customer rapport.
  • Required to collect written copies and report all competitive information including pricing, post-off activity, special promotions and new product introduction.
  • Communicates special delivery instructions to delivery personnel and Route Supervisor on a daily basis. Informs Supervisor of all customer/retailer complaints.
  • Submits all required reports and MBO tracking neat and on time.
  • Updates account information on a weekly basis along with submitting status change reports of all account or route changes.
  • Responsible for keeping assigned customers current with HCB credit terms and adhering to State and HCB credit regulations and policies.
  • Understands and compiles with all local, state and federal regulations along with all HCB policies and procedures.
  • Completes special assignments at the request of the HCB management.
  • High Country Beverage offers 7 day a week, 24-hour service. Pre-sales Representatives and Route Supervisors all share responsibility for this service on a rotating basis
  • Maintain a professional appearance and attitude at all times.
  • Perform duties “above and beyond the normal” from time to time, and expected to cheerfully perform such duties.
  • Be a positive role model for other HCB employees.

Benefits

  • Paid vacation (accruing 2 weeks of paid vacation during your first year)
  • Paid sick leave
  • Paid holidays
  • Great discounts on beer, wine, and spirits
  • Career advancement opportunities
  • Taxi Reimbursement program to prevent drinking and driving and promote safe fun
  • Company sponsored parties including FACs, holiday parties, and family friendly events
  • High quality, low employee contribution benefits including Medical, Dental and Vision Insurance, ST/LT Disability, and Life Insurance
  • 401K with up to a 5% match,100% vesting
  • Paid Maternity and Paternity leave
  • On site hospitality room with weekly happy hours to enjoy the beverages we carry and take part in new product tasting events
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service