Small Business Advocate

Fifth Third BankCincinnati, OH
Onsite

About The Position

The Small Business Advocate serves as a critical connector between field leadership and local communities, with a focus on supporting small businesses in low‑ to moderate‑income neighborhoods. The role promotes sustainable economic growth by ensuring business owners have access to the resources, guidance, and opportunities needed to thrive. This position also supports the Bank’s Community Reinvestment Act (CRA) objectives by advancing small business development, expanding community outreach, and promoting equitable access to financial solutions.

Requirements

  • Bachelor’s degree in Business, Marketing, Community Development, or a related field—or equivalent professional experience.
  • Minimum of 3 years in small business development, community outreach, advocacy, or similar fields; exposure to CRA or community development is advantageous.
  • Strong understanding of challenges and opportunities specific to small businesses operating in low‑ to moderate‑income areas.
  • Exceptional relationship‑building, communication, and problem‑solving capabilities.
  • Ability to work effectively across teams and adapt to dynamic business environments.

Nice To Haves

  • Direct experience supporting small businesses in low‑ to moderate‑income communities.
  • Working knowledge of financial products and services used by small businesses.
  • Familiarity with CRA community development concepts and industry best practices.
  • Multilingual abilities, which support broader engagement and inclusion.

Responsibilities

  • Build strong, trust‑based relationships with small business owners in low‑ to moderate‑income neighborhoods.
  • Serve as a dedicated advocate, understanding and elevating the needs of local business owners.
  • Collaborate with Community Development Financial Institutions (CDFIs) to broaden access to capital and technical assistance.
  • Contribute to CRA‑eligible community development activities that advance local economic vitality.
  • Partner with regional and local leadership to identify outreach opportunities and expand support through Special Purpose Credit Programs (SPCPs).
  • Provide insights that strengthen program design and enhance support for small businesses.
  • Coordinate Place‑Based initiatives across the Bank’s footprint.
  • Support leadership in identifying, documenting, and communicating activities aligned with CRA goals.
  • Connect small businesses with financial solutions, educational tools, and networking opportunities.
  • Promote programs that enhance access to capital, mentorship, and operational guidance.
  • Ensure outreach activities reinforce equitable access to credit in alignment with CRA expectations.
  • Facilitate workshops, seminars, and events that equip small business owners with practical knowledge and best practices.
  • Advocate for fair and consistent access to financial products and services tailored to the needs of small businesses.
  • Participate in activities that may qualify for CRA service hours when applicable.
  • Track engagement, program participation, and overall impact across key initiatives.
  • Identify gaps and trends to inform strategic improvements.
  • Support documentation and reporting of CRA‑related activities in accordance with regulatory standards.
  • Perform additional responsibilities as assigned, adapting to evolving business needs and organizational priorities.

Benefits

  • Comprehensive benefits and differentiated compensation offerings
  • Eligible to participate in an incentive compensation plan
  • Extensive benefits programs designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being.
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