Site Merchandising Manager

prAna • Carlsbad, CA

3d • Hybrid

About The Position

The Site Merchandising Manager is responsible for driving the digital merchandising strategy and execution for prAna’s eCommerce business. This role blends creative storytelling with data-driven decision-making to optimize product presentation, navigation, and conversion across prAna’s digital platforms. The Site Merchandising Manager will be product obsessed, leading initiatives that elevate the consumer experience, align with brand values, and support business growth. Through a deep understanding of the consumer, product, marketplace, and emerging technologies, this role will set the vision and strategic execution of digital merchandising, transforming the direct-to-consumer experience for prAna.

Requirements

• 5-8 years’ experience in ecommerce site merchandising coupled with direct management of individual contributors within organization(s) of digital maturity, preferably in apparel or lifestyle brands
• Demonstrated track record of effectively managing cross-functional projects across teams
• Thorough knowledge of Salesforce or Shopify, PIM system, site search, and product recommendation tools
• Proficiency in tools such as Adobe Analytics, PowerBI, Excel, and PowerPoint
• Applied knowledge of agile methodology and experience working with Product Owners
• Strong understanding of digital shopping behavior, UX/UI principles, and retail metrics

Nice To Haves

• General knowledge of product lifecycle management, buying or planning, and brand marketing strategy preferred

Responsibilities

• Develop and execute go-to-market product-forward merchandising strategies and site feature enhancements that improve product discovery, storytelling, and conversion across prAna’s eCommerce site.
• Ensure digital product experiences are ready for seasonal campaign launches.
• Oversee daily and seasonal site merchandising updates including categorization, sorting, filtering, attribution, and content readiness for product launches and campaigns.
• Monitor inventory arrival and content readiness, oversee attribution processes, browse and algorithm optimizations.
• Partner with merchandising, marketing, creative, planning, and technology teams to align on assortment strategies, campaign execution, and site enhancements.
• Lead initiatives to improve guided selling, virtual fitting, and personalized product recommendations.
• Monitor and optimize site search and navigation based on analytics and consumer behavior.
• Partner with performance marketing teams to ensure a seamless consumer experience across channels.
• Analyze site metrics, product performance, and consumer behavior to drive merchandising decisions and continuous improvement.
• Partner with cross functional teams to drive optimization through A/B testing to achieve business goals.
• Own and present key KPIs, insights and initiatives to business stakeholders.
• Foster a high-performance culture focused on collaboration, innovation, and results.
• Manage a direct report and cross-functional projects across teams.

Benefits

• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed