Shortform Creative Lead
About The Position
Martell Media is a fast-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives audience growth, engagement, and revenue. This role is for a rare individual who lives and breathes short-form content, understands what drives performance across today's leading platforms, and can transform ideas into content that captures attention at scale. The Shortform Creative Lead will own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and emerging channels. This person will play a key role in shaping Dan Martell's content presence by identifying trends, creating compelling concepts, directing shoots, and ensuring content consistently performs at a high level. Success in this role means producing engaging content that grows audience, drives reach, strengthens brand authority, and contributes to business growth.
Requirements
- Proven experience creating, directing, or managing high-performing short-form content
- Deep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platforms
- Strong knowledge of social media algorithms, content optimization, and audience engagement strategies
- Experience developing content concepts that drive organic growth and reach
- Strong video editing knowledge with the ability to provide clear creative direction to editors
- Comfortable directing talent and leading content shoots
- Excellent creative instincts combined with data-driven decision making
- Strong understanding of storytelling in short-form content formats
- Ability to move quickly, prioritize effectively, and thrive in a fast-paced environment
- Self-starter who brings ideas, solutions, and recommendations proactively
Nice To Haves
- Existing personal social media audience of 5,000 to 10,000+ followers is considered an asset but is not required
Responsibilities
- Leading short-form content strategy across multiple social platforms
- Identifying trends, platform opportunities, and emerging content formats
- Developing high-performing content concepts and creative angles
- Directing and filming content with Dan Martell
- Providing creative leadership during content shoots to maximize performance and efficiency
- Collaborating closely with editors to ensure content is optimized for each platform
- Reviewing content performance and using analytics to improve future output
- Staying ahead of platform algorithm changes and audience behavior trends
- Creating systems and processes that improve content production and scalability
- Continuously testing new hooks, formats, storytelling structures, and creative approaches
- Working cross-functionally with the content and marketing teams to support growth objectives
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
