Short-Form Social Producer (TikTok / Instagram Reels)
About The Position
Airrack is seeking a short-form producer to lead Eric's presence on TikTok and Instagram. This role focuses on creating fast, culturally relevant, daily-postable content, distinct from high-production cinematic Shorts. The ideal candidate possesses a deep understanding of what resonates on the For You Page and Reels feed, and can transform an idea into a published video on the same day using only an iPhone and a mobile editor. This position requires comfort working independently, a strong point of view on trends and formats, and an energy for volume and speed over lengthy post-production. It's a hands-on role involving travel with Eric for on-location content capture, real-time ideation, and consistent posting across platforms.
Requirements
- Demonstrated experience growing a TikTok or Instagram account, page, or personality, with measurable results
- A sharp, current understanding of social media trends, formats, and audience behavior
- Strong fluency with CapCut or comparable mobile editing tools
- The ability to write strong hooks and structure a video for retention in the first three seconds
- A self-directed, high-output working style — you do not need detailed creative briefs to ship
- Excellent communication and collaboration skills
- Willingness to travel frequently and work flexible hours
- Willingness to relocate to Los Angeles
Nice To Haves
- Experience producing social content for a creator, talent, brand, or public-facing personality
- Background in directing or mobile-first cinematography
- An established personal presence on TikTok or Instagram
Responsibilities
- Ideate, shoot, edit, and publish daily short-form content for TikTok and Instagram
- Travel with Eric to shoots, events, and trips to capture content on location
- Identify emerging trends, sounds, and formats early, and adapt them quickly while they are still relevant
- Produce videos independently using mobile-first tools (iPhone, CapCut, or equivalents)
- Own the content calendar and posting cadence across platforms
- Analyze performance data and iterate on hooks, formats, and pacing based on what is working
- Collaborate with the broader Airrack team to align short-form strategy with the main channel
Benefits
- Competitive salary
- Benefits
- Meaningful room for growth within the organization
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
