TikTok Content Digital Marketing Advertising Analyst

BluZinc • Austin, TX

144d • Onsite

About The Position

This role is for a sharp, creative, data-driven professional passionate about the intersection of content, analytics, and audience growth. The Short Form Content Analyst will play a key part in shaping and optimising the short-form content strategy across TikTok, YouTube Shorts, Instagram Reels, and other emerging platforms. Candidates must be based in the Austin Metro area or fully committed to relocating to work closely with the executive and creative teams. The opportunity involves analysing content performance, identifying trends, and collaborating with the creative team to maximise reach, engagement, and conversions through short-form video. This is an opportunity to work in a high-performance, founder-led culture, combining creative instincts with analytical precision, for a brand reaching millions of entrepreneurs, investors, and creators worldwide.

Requirements

• 2–5 years’ experience in content analytics, growth marketing, or short-form media performance.
• Direct experience with TikTok, YouTube Shorts, and Instagram Reels analytics tools (native and third-party).
• Demonstrated spotlight achievements, such as increasing engagement or follower growth 2–5x through trend analysis and content optimisation.
• Demonstrated spotlight achievements, such as creating actionable insights that improved content retention and conversion rates.
• Demonstrated spotlight achievements, such as contributing to the success of short-form campaigns for an eLearning, online education, or entrepreneurial media brand.
• Combine strong creative judgment with deep analytical skills.
• Thrive in a fast-moving, founder-led company where initiative, curiosity, and precision drive results.
• Based in or relocating to Austin, TX for hands-on collaboration with a passionate creative team.

Responsibilities

• Monitor, analyse, and report on the performance of TikTok, YouTube Shorts, and Instagram Reels content.
• Identify top-performing trends, visual styles, and storytelling techniques that drive engagement and growth.
• Collaborate closely with the YouTube and creative teams to plan, test, and optimise short-form content strategies.
• Use data insights to inform creative decisions — from video hooks and formats to posting schedules and audience segmentation.
• Maintain dashboards and reports highlighting key KPIs such as views, engagement rate, retention, follower growth, and conversion.
• Test and iterate creative formats to discover what resonates with different audience segments.
• Stay current with evolving trends, algorithms, and cultural shifts in the short-form landscape.

Benefits

• Competitive salary with performance-based incentives and growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed