Shopper Marketing Specialist

cargill • Shorewood, MN

1d

About The Position

This position is in Cargill's Food Enterprise, which serves food manufacturers, food service customers, and retailers with innovative ingredients and branded products. The Shopper Marketing Specialist will support the execution of shopper marketing campaigns across key retail partners like Walmart, Target, and Kroger. This role collaborates with the Shopper Marketing Associate Manager, internal brand teams, and external agency partners to ensure brand consistency, performance, and alignment with retailer media network requirements.

Requirements

• Bachelor's degree in a related field or equivalent experience
• Minimum requirement of 2 years of relevant work experience. Typically reflects 3 years or more of relevant experience.

Nice To Haves

• Familiarity with retail media networks such as Walmart Connect, Roundel (Target), Kroger Precision Marketing, etc.
• Experience working in or with platforms like Salsify, Syndigo, or other product content management tools.
• Strong organizational skills and attention to detail, with the ability to manage multiple deadlines.
• Excellent communication and collaboration skills.
• Passion for the shopper journey and a customer-first mindset

Responsibilities

• Support the planning and execution of shopper marketing campaigns across retail media networks (RMNs), ensuring timelines, assets, and messaging are aligned across platforms.
• Assist the Shopper Marketing Manager in optimizing and managing product content on the digital shelf across retailer websites.
• Manage, upload, and edit content across retailer platforms, maintaining consistency with brand messaging and creative standards.
• Oversee brand portfolio content within Salsify and other relevant content syndication or eCommerce platforms.
• Partner with the brand team to ensure marketing initiatives reflect the voice of the customer and resonate with shopper insights.
• Stay up-to-date on retailer-specific media requirements and best practices, and regularly inform brand teams and agency partners to ensure compliance.
• Collaborate on the development of shopper marketing creative, ensuring assets are tailored for performance within each retail environment.
• Collaborate with sales, retailers and national coupon partners like Ibotta and Inmar.

Benefits

• medical and/or other benefits dependent on the position offered and hours worked

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees