Lead, Shopper Insights - Walmart

The Kraft Heinz Company • Rogers, AR

1d • Remote

About The Position

The Shopper Insights Lead is a senior strategic leader responsible for shaping the Shopper Insights agenda across Kraft Heinz’s brands of products. This role will define how the organization understands and wins with shoppers in high-penetration, highly substitutable categories where brand, price, promotion, and shelf visibility play critical roles. The Lead will influence enterprise strategy, drive category and customer growth, and embed shopper-centric thinking across all commercial decisions.

Requirements

• Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or related field.
• 10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles.
• Strong experience in food & beverage, ideally within center-store or high-frequency categories.
• Demonstrated ability to influence senior executives and shape enterprise-level strategy.
• Deep expertise in both qualitative and quantitative research, as well as advanced analytics.
• Strong experience working with major U.S. retailers across omnichannel environments.
• Exceptional storytelling, communication, and leadership skills.

Nice To Haves

• Master’s degree (MBA, MS in Marketing Research, or similar).
• Experience in condiments, sauces, dressings, or other food categories.
• Proven track record of building and leading high-performing teams.
• Experience driving transformation or building new insights capabilities.

Responsibilities

• Define and lead the shopper insights strategy for the Kraft Heinz product portfolio, ensuring alignment with category growth ambitions.
• Develop deep expertise in Kraft Heinz product portfolio and shopper behavior—including repertoire buying, brand switching, promotion sensitivity, and usage occasions.
• Identify key growth levers such as trade-up, basket expansion, flavor trends, and cross-category pairing opportunities.
• Shape strategic narratives that position Kraft Heinz as a category leader in flavor enhancement and condiments.
• Act as a trusted advisor to senior leadership across Marketing, Commercial, and Category teams.
• Translate complex shopper data into clear, compelling stories that influence decisions on pricing, promotion, assortment, and innovation.
• Drive insight-led strategies that win in highly competitive shelf environments and increase household penetration, loyalty, and buy rate.
• Lead development of frameworks that quantify the role of brand, value, and visibility in shopper decision-making.
• Elevate retailer engagement with best-in-class, insight-led category stories tailored to Kraft Heinz product categories.
• Partner with Customer Development and Category Leadership to shape joint growth strategies grounded in shopper behavior.
• Identify opportunities across merchandising (secondary placement, cross-merchandising), retail media, and omnichannel activation.
• Bring forward-thinking perspectives on how shoppers navigate Kraft Heinz product portfolio both in-store and online.
• Integrate diverse data sources (panel, POS, loyalty, digital, and behavioral data) to build a comprehensive view of the Kraft Heinz shopper.
• Lead advanced analytics efforts such as shopper segmentation, decision trees, basket analysis, and trip mission identification.
• Develop forward-looking insights on flavor trends, health perceptions, private label dynamics, and promotional elasticity.
• Ensure the organization stays ahead of shifts in how shoppers discover, choose, and use condiments and dressings.
• Lead and develop a high-performing shopper insights team supporting Kraft Heinz product portfolio.
• Build organizational capability in understanding high-frequency, impulse-driven, and habit-based shopper behaviors.
• Establish scalable tools and frameworks that improve speed and consistency of insight delivery.
• Foster a culture of curiosity, agility, and strong business partnership.
• Partner with Innovation teams to ensure new products are rooted in unmet shopper needs and emerging flavor trends.
• Anticipate shifts in food culture, at-home meal behaviors, and health considerations impacting Taste Elevation categories.
• Identify whitespace opportunities for premiumization, convenience, and new usage occasions.
• Bring external trends and disruptive thinking into category and brand strategy.

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs.
• Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Employee Assistance Program, Wellbeing Programs, Family Support Programs
• 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Senior