SFMC Technical Architect

INNOCEAN•Huntington Beach, CA

11d•Hybrid

About The Position

INNOCEAN USA, a full-service advertising agency, is looking for a skilled SFMC Technical Architect to join our team! We don't just look for fresh talent, we look for fresh thinkers. This is a hybrid role, currently 3 days in-office. Local candidates only. The SFMC Technical Architect is the primary authority for the structural integrity and strategic evolution of the Salesforce Marketing Cloud environment. Rather than focusing on individual campaign execution or script development, this role is responsible for the technical blueprinting of the platform. You will serve as the bridge between high level business requirements and the technical frameworks and operational processes required to realize them, ensuring that every solution from Journey Builder orchestration to Automation Studio workflows is secure, scalable, and engineered for maximum performance.

Requirements

Bachelor’s degree in information technology preferred
7+ years managing, servicing, and/or executing programs for automotive Clients
Deep knowledge of Salesforce Marketing Cloud and adjacent platforms / products
Strong strategy, problem-solving, and critical thinking skills
Strong Client-facing presence and verbal communication skills
Experience leading large technology or transformational projects
Familiarity with agile development tools such as JIRA

Nice To Haves

Expertise in documenting business processes and requirements

Responsibilities

Operational Leadership: Applying deep experience and expertise of best-in-class application of the Salesforce platform to continuously iterate and modify marketing processes, as merited, to ensure teams are leveraged most compatibly with the platform’s advantages and realities.
Security & Scalability: Ensure recommendations and solutions meet all necessary requirements and is sufficiently scalable, and as much as possible, enterprise-friendly.
Architectural Governance & Blueprints: Lead the creation and maintenance of high-level technical blueprints, including Entity Relationship Diagrams (ERDs), data schemas, and Integration maps (REST/SOAP); you must define the standards for JSON conversions, data payloads, and Triggered Send architectures to ensure a scalable and secure "Source of Truth" for the enterprise ecosystem.
Technical Strategy & Cross Functional Leadership: Act as the primary technical advisor for cross functional departments and initiatives, validating complex business opportunities against platform capabilities including the strategic deployment of Einstein AI and predictive modeling while partnering with Media and Analytics to architect unified, high-performance data streams.
Operational Excellence & Platform Health: Drive continuous improvement of the Salesforce environment by auditing system performance against platform "guardrails," establishing rigorous documentation standards for developers, and optimizing Automation Studio and Journey Builder configurations to ensure long term platform health and efficiency.