SEO Strategist (Consultant)

House Buyers of America

3h•Remote

About The Position

House Buyers of America is a national cash-home-buying company seeking an experienced, director-level SEO consultant to lead their recovery from a Google penalty and manage their ongoing SEO strategy. This is a freelance contract role with a 3-month trial period, focused on strategic leadership rather than hands-on execution. The consultant will audit the site, prioritize tasks, and manage a team of freelancers (Dev, Junior SEO, and Content) using Asana and Microsoft Teams. Regular communication with the CEO and SEO team is expected. The role requires a proven track record in recovering sites from algorithmic penalties, experience with national-scope sites, and familiarity with the real estate transaction space is a plus. Technical proficiency in WordPress, Elementor, Kinsta, Cloudflare, RankMath, and Google Tag Manager is necessary, along with strong management and communication skills for handling freelancers and reporting to stakeholders.

Requirements

Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4
Experience with national-scope sites, including sites with large numbers of templated, location-specific pages
Minimum one year operating as a full-time independent consultant
Routine experience with, troubleshooting, and diagnosing issues in WordPress (custom builds with lots of custom features and plugins), Elementor, Kinsta, Cloudflare, RankMath, Google Tag Manager, and plugin conflicts/code-level troubleshooting
Comfortable managing freelancers via Asana with clear, spec-level task definitions
Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck
Experienced running structured reporting and presenting findings to a CEO-level stakeholder

Nice To Haves

Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus

Responsibilities

Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
Join two calls per month with the SEO team to coordinate and align priorities
Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
Review finished work before it is deployed to the live site
Participate in occasional ad hoc calls as needed
Submit a monthly invoice listing each task completed, the date it was performed, and the time committed