SEO Specialist (1-Year Contract)

DAC • Toronto, ON

1d • CA$65,000 - CA$80,000 • Hybrid

About The Position

DAC is seeking an enthusiastic and driven SEO Specialist to join their team. This role is ideal for someone with a strong understanding of organic search and AI search, who can combine technical expertise, strategic insight, and creativity to help brands stand out. The SEO Specialist will be responsible for developing SEO strategies, conducting research, performing technical audits, and optimizing websites to improve organic search performance.

Requirements

• Minimum of 2-3 years of online marketing experience preferably in an agency environment.
• In-depth understanding of the search engine ranking process.
• Basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
• Deep experience in keyword research.
• Proven track record of improving search rankings through application of SEO best practice.
• Experience of writing and evaluating copy for SEO purposes.
• Demonstrated knowledge of SEO tools (e.g. Google Analytics 4, Google Search Console, Bright Edge, SEMrush, Ahrefs, Adobe Analytics, Screaming Frog, etc).

Nice To Haves

• ASP.NET knowledge is a plus.

Responsibilities

• Develop SEO goals based on the client’s KPI’s and objectives.
• Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
• Keyword research to generate relevant keyword lists and themes for new and existing programs.
• Carry out full technical SEO audits as required with recommendations for programs including: URL structure, Schema Markup, Navigation Structure, Canonicalization Issues, Contextual links, HTML & XML sitemaps, Robots.txt, Meta data.
• Enhance on-page optimization of pages based on keyword research and program goals, as well as off-page tactics including article syndication with respect to domain authority enhancement.
• Troubleshoot and resolve website errors and issues in a timely manner or escalate as necessary.
• Report on project status to Account Manager and client team.
• Support senior SEO and account teammates on client calls with technical campaign information.
• Present audits and SEO performance reports to clients and account managers.
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
• Suggest content improvements with a view to improving organic traction.
• Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues.
• Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
• Share knowledge of SEO practices and provide a point of view on emerging developments and industry enhancements.
• Demonstrate knowledge of SEO tools.

Benefits

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed