SEO Specialist

Dean Garland Inc. • St. Augustine, FL

19d • Onsite

About The Position

Dean Garland is developing the leading AI-powered technology and marketing platform that delivers customer acquisition and retention at scale for high-value businesses. We thrive on collaboration, embrace continuous learning, and actively explore emerging technologies, particularly in AI, to remain at the forefront of the digital marketing landscape. We’re looking for a highly capable SEO specialist who understands how search visibility now extends beyond rankings and into AI-driven discovery. You should have a strong foundation in technical SEO and link building, combined with the ability to plan and scale content production that builds authority and drives visibility across Google, Google AI Overviews, and emerging answer engines like ChatGPT search integrations. You think in terms of entities, clusters, and long-term authority - not just keywords - and you know how to structure, optimize, and monitor content to perform in an environment that blends search, generative AI, and user intent. As an SEO specialist at Dean Garland, you will own the strategy and execution for client visibility across search and AI-driven ecosystems. This includes technical optimization, link acquisition, local SEO, and content planning. You will use data to identify opportunities, guide writers and editors on what to produce, and ensure every piece of content supports organic growth and authority.

Requirements

• Strong foundation in technical SEO
• Strong foundation in link building
• Ability to plan and scale content production
• Ability to build authority and drive visibility across Google, Google AI Overviews, and emerging answer engines like ChatGPT search integrations
• Ability to think in terms of entities, clusters, and long-term authority
• Ability to structure, optimize, and monitor content to perform in an environment that blends search, generative AI, and user intent
• Experience with Semrush, Search Console, and AgencyAnalytics
• Experience with Google Business Profile optimization and citation management

Responsibilities

• Research and plan keyword clusters that inform both SEO and AI search visibility strategies
• Audit and improve site architecture, speed, and schema implementation
• Oversee large-scale content planning including outlines, briefs, and optimization frameworks
• Coordinate with writers and editors to ensure content is structured for performance and topical authority
• Manage link building campaigns that prioritize quality, relevance, and domain diversity
• Lead local SEO efforts including Google Business Profile optimization and citation management
• Monitor and report on rankings, traffic, and AI visibility using Semrush, Search Console, and AgencyAnalytics
• Track and interpret visibility across Google’s AI Overviews, ChatGPT results, and other emerging AI discovery tools
• Stay informed on algorithm updates, entity optimization, and the evolving relationship between SEO and generative AI

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed