SEO Specialist

Haypp Group US•Arlington, VA

134d•$72,800 - $109,200•Onsite

About The Position

At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking-related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go-to online retailer for safer nicotine alternatives. Haypp Group is one of the Nordic region’s leading e-commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing. With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast-moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian-American workplace without having to move overseas. We are an open-minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you. As we continue expanding in the U.S. market, we’re looking for an SEO Specialist to help drive the execution and optimization of our SEO strategy across our U.S. sites. In this role, you’ll take ownership of hands-on SEO initiatives across content, on-page optimization, technical improvements, and site structure — helping scale organic growth in a fast-moving e-commerce environment. You’ll work closely with a Senior SEO Strategist on priorities and roadmap, while bringing your own SEO experience, analysis, and execution skills to move initiatives forward. This position is ideal for someone with 2-4 years of hands-on SEO experience, either in-house or at an agency, who is ready to take the next step and build deeper expertise within a high-growth e-commerce environment. You’ll collaborate with teams across Content, Merchandising, Development, and Performance Marketing to drive measurable impact through organic search. This is a full-time role based in Arlington, Virginia.

Requirements

2–4 years of hands-on SEO experience
Proven experience implementing SEO recommendations across content, on-page, technical, and/or off-page SEO
Strong understanding of SEO fundamentals, including keyword research, search intent, internal linking, technical SEO, and content optimization
Experience using tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms
Ability to analyse SEO performance and turn insights into clear actions
Comfortable working in a CMS and making or coordinating SEO updates at scale
Strong attention to detail and ability to QA SEO changes before and after implementation
Analytical mindset
Organized and able to manage multiple priorities across different stakeholders
Proactive mindset. You can identify opportunities, flag issues, and suggest improvements without waiting for every task to be defined

Nice To Haves

Experience working in e-commerce SEO
Experience supporting SEO migrations, site launches, or larger technical SEO projects
Familiarity with digital PR, link building, or off-page SEO initiatives
Experience working in regulated industries or markets with compliance considerations

Responsibilities

Own and implement on-page SEO optimizations across key commercial, category, blog, and landing pages
Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities
Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI-driven search
Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e-commerce customer journeys
Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalization, and site structure recommendations
Execute internal linking to improve crawlability, relevance, and conversion paths
Support off-page SEO initiatives in collaboration with PR, partnerships, and other relevant teams
Track and report on SEO metrics (traffic, rankings, page performance)
Translate keyword research, search intent, and performance insights into actionable SEO recommendations
Prioritize SEO opportunities based on potential impact, effort, and business relevance
Work with content teams to brief, optimize, and improve content based on SEO best practices
QA SEO changes before and after implementation to ensure accuracy and performance impact
Identify issues and opportunities proactively, rather than only executing predefined tasks
Collaborate cross-functionally with SEO, Content, Development, and Performance teams