SEO + SEM Specialist (Remote)

First American • Santa Ana, CA

1d • Remote

About The Position

As part of our Performance Marketing Center of Excellence (CoE), the SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand efficiently across both paid and organic channels. You will own keyword strategy, execute SEM optimizations, and partner with Brand and Paid Media teams to ensure SEO content and paid search investments work together. This role requires a hands-on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline growth.

Requirements

• 3–5 years in SEO/SEM roles, with experience in both paid and organic search.
• Proven ability to manage and optimize Google Ads accounts.
• Hands-on experience with SEO keyword research, content briefs, and technical optimization.
• Strong analytical skills, with experience using GA4 and search-specific reporting tools.
• Collaborative mindset, with ability to work across Paid Media, Brand, and Analytics teams.

Responsibilities

• Keyword Strategy Conduct keyword research and map high-value opportunities across paid and organic search. Build SEO content briefs in collaboration with Brand & Creative.
• SEM Execution & Optimization Manage and optimize campaigns across Google Ads and other search platforms. Continuously refine bids, ad copy, and extensions for performance. Monitor pacing, budget allocation, and search efficiency.
• SEO Optimization & Governance Optimize on-page and off-page SEO elements to improve visibility and rankings. Partner with divisional teams to refresh and expand SEO content regularly. Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization.
• Testing & Insights Design and execute SEO/SEM tests to uncover incremental performance opportunities. Analyze search trends, share insights, and inform broader marketing strategy.
• Tools & Technology Fluency with search and analytics platforms, including: SEO: Google Search Console, SEMrush, Moz, or equivalent. SEM: Google Ads, Microsoft Ads, and keyword management tools. Analytics: Google Analytics (GA4), attribution platforms, reporting dashboards. Collaboration & Workflow: Project management and campaign orchestration tools.

Benefits

• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees