Manager, SEM & SEO

Grand Circle • Boston, MA

6d • $120,000 - $135,000 • Hybrid

About The Position

The Manager, SEM & SEO will lead OAT’s paid and organic search strategy, driving customer acquisition and demand through data-driven performance marketing. This individual contributor role owns end-to-end execution across paid search and SEO, serving as the in-house search expert while partnering closely with agency and cross-functional teams to deliver measurable growth.

Requirements

• 4+ years of hands-on SEM and SEO experience for a B2C brand.
• Experience managing Google Ads campaigns with $25K+ monthly spend.
• Strong analytical skills and experience translating data into action.
• Proficiency with Google Ads, GA4, Adobe Analytics, Semrush, Moz, and Search Console.
• Excellent communication and stakeholder management skills.

Nice To Haves

• Travel, D2C, or performance-focused B2C experience.
• Digital agency experience.
• Working knowledge of HTML/CSS.

Responsibilities

• Own and optimize Google Ads programs across Search, Demand Generation, Display, YouTube, and PMAX.
• Manage monthly budgets of $25K+ while maintaining efficiency and performance targets.
• Develop keyword strategies, bidding approaches, audience segmentation, and ad copy testing plans.
• Leverage all Google Ads features, reporting, and optimization tools to scale performance.
• Partner with agency teams while retaining internal strategy ownership.
• Own the full SEO roadmap, including keyword research, on-page optimization, technical SEO, link building, and audits.
• Partner with content and web teams on SEO-informed content planning and optimization.
• Monitor performance using tools such as Semrush, Moz, Google Search Console, and GA4.
• Stay current on algorithm changes and proactively adapt strategy.
• Analyze data across Google Ads, analytics platforms, CRM, and BI tools to identify insights and opportunities.
• Build and deliver recurring performance reporting for leadership.
• Partner with digital strategy, creative, web experience, and content teams to improve conversion and performance.

Benefits

• Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
• Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays.
• Extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
• 401(k) with company match, life insurance, and disability coverage
• Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed